Brand Manager
Join Our Team as Brand Manager at TCPL!
TCPL is seeking a dynamic and experienced Brand Manager to join our Integrated Marketing function in a full-time, salaried role based in Woodcliff Lake, New Jersey.
This position plays a pivotal role in strengthening and accelerating our core business. You'll work closely with the Head of Coffee Marketing, leading holistic initiatives to accelerate brand penetration and achieve growth ahead of the market, with a focus on portfolio management, go-to-market strategy, and communications - all while maintaining a sharp focus on the P&L.
Portfolio Strategy
- Analyze portfolio performance by segment, variant, size, and channel to recommend assortment optimizations that maximize relevance and productivity on shelf. Leverage category insights from syndicated data (Nielsen, Numerator) as well as shopper and consumer insights to inform recommendations.
- Assess Eight O’Clock’s presence in e-commerce and identify opportunities to expand reach, optimize assortment, and drive growth across all digital channels. Propose actions to enhance the online customer experience, improve conversion rates, and ensure consistent brand messaging throughout the omni-channel ecosystem.
Brand Building
Support the rollout of our new brand positioning across touchpoints to help rejuvenate the Eight O’Clock brand:
- Social, PR and Influencer management: Build a robust activation calendar that leverages culturally and seasonally relevant moments to drive brand awareness and consideration among core target groups.
- Brand campaigns: Supportthe development and implementation of annual brand campaigns
- Media Planning: Assist with media planning and execution in collaboration with the media agency
- Co-Marketing: Collaborate with our strategic partner, Keurig, to develop and execute collabs that benefit from brands
Business Health
- P&L: Monitor monthly financial performance (revenue through net profit) and ensure all marketing expenditures are in line with budgeted plans
- Performance in market: Monitor monthly performance through Nielsen data, diagnose market share swings and recommend action plans to overcome challenges and overdrive market opportunities
Innovation and Learning
- Product Innovation: Manage product and packaging innovation in partnership with cross-functional teams
- Brand and category insights: Coordinate with the consumer insights manager and sales strategy teams to consistently deliver insights that drive growth
What are the Critical success factors for the Role?
- Minimum 4 years of marketing US CPG experience
- Strong business acumen and analytical skills
- Experience with syndicated data tools (Nielsen, IRI/Circana)
- Experience managing external agency partners
- Undergrad required
What are the Desirable success factors for the Role?
- Entrepreneurial and solution-oriented mindset with a strong sense of ownership
- Good understanding of the retail landscape with the ability to collaborate with and influence the Sales organization
- Skilled at extracting actionable insights from consumer, shopper, and market data to inform brand strategy
- Effective communicator with the ability to manage and influence cross-functional teams
- Familiarity with the consumer goods industry, including its challenges and opportunities
- Passionate and resilient; embraces the challenger brand spirit and is willing to do more with less!
Total Target Compensation Hiring Range: 120,000 USD to 168,000 USD per year
The Total Target Compensation (TTC) at the time of hiring represents the pay range applicable upon commencement of employment. This range is effective from your hire date to March 31, 2026, and comprises both base pay and bonus pay. For further details regarding pay, please consult with your recruiter.
Final compensation for each employee will be determined based on various factors, including—but not limited to—geographical location, knowledge, skills and abilities, relevant experience, and educational background.
In addition to the Total Target Compensation, as part of Tata Consumer Products U.S. Inc., this position is eligible for our comprehensive employee benefits program. Benefits include a retirement plan, private health coverage, access to Employee Assistance Programs (EAP), leave entitlements, and special TCP discounts. Detailed information regarding benefit plan participation will be provided upon receipt of an employment offer or upon joining the organization.
Please note: The Company reserves the right to modify base salary and any other discretionary compensation programs at any time. Adjustments may be made based on individual performance, company or departmental performance, and market factors. The Company also reserves the right to amend benefits in accordance with company policies.
Date of posting: October 15, 2025
FLSA status: Exempt
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Founded in 1962, Tata Consumer Products together with its subsidiaries, produces and sells tea, coffee, and water in India, the United States, the United Kingdom, and internationally. The company operates through Branded Business and Non-Branded B...
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