AI-First Growth Marketing Manager

Mission: Seattle Coffee Gear fuels coffee passion for customers everywhere. As the Growth Marketing Manager, you won’t just run a site—you’ll own a growth engine. You’ll architect a best-in-class digital platform on Shopify, scale high-impact programs, and deploy AI to multiply output, speed, and impact. This is a role for a business driver with a high motor, a product mindset, and a track record of turning insights into revenue.

You’ll report to the Director of Marketing and work cross-functionally with brand, merchandising, CX, engineering, and leadership to set the bar for performance and pace.

What you get to do every day:

·      Set the digital growth strategy and translate it into a prioritized, test-heavy roadmap that compounds revenue, margin, and CLV.

·      Be AI-first: design and implement automations and AI workflows that compress cycle times, scale personalization, and 10x team leverage.

·      Ship fast, measure faster: run continuous CRO and lifecycle experiments, and double down on what moves the P&L.

12-Month Scorecard (what great looks like):

·      Material lift in conversion rate, AOV, and repeat rate/CLV through on-site, merchandising, and lifecycle improvements.

·      Cost-to-serve reduction via AI-powered automations (content ops, merchandising ops, CX assist, QA, reporting).

·      2–3 new or scaled revenue streams (e.g., subscriptions, upgrade/trade-in, guided selling, financing bundles).

·      A documented AI operating system for digital (tools, prompts, workflows, governance) used daily across the team.

Digital Product & Platform (Shopify)

·      Own and evolve the Shopify ecosystem: site speed, UX/UI, navigation, PDP/PLP frameworks, checkout, apps, and integrations.

·      Build and maintain a living roadmap that balances quick wins with scalable platform bets.

Program Management (From Idea → Impact)

·      Launch and scale subscriptions, upgrade/trade-in programs, financing, guided selling, and other monetization initiatives.

·      Drive full program lifecycle: business case → build/partner plan → launch → iterate to target KPIs.

Conversion Rate Optimization & UX

·      Lead a relentless CRO program (hypothesis library, test cadence, statistical rigor) across landing pages, funnels, and checkout.

·      Partner with internal/external resources to ship high-velocity experiments and production-quality wins.

AI Strategy, Automation & Ops

·      Define and own the digital AI roadmap: choose the right tools (e.g., Custom GPTs, n8n/Make/Zapier, model-powered search, personalization).

·      Implement workflow automations for content generation, merchandising ops, QA/monitoring, analytics, and segmentation—measurably lifting output and quality.

Digital Marketing & Demand Generation

·      Co-own the demand plan across paid, organic, email/SMS, affiliates, and partnerships; align content with commercial moments and inventory.

·      Use trends, search data, and audience insights to shape content strategy that wins attention and converts.

Analytics & Performance Management

·      Own and evolve the digital scorecard: traffic quality, conversion, AOV, channel contribution, CLV, and contribution margin.

·      Create a comprehensive reporting framework that surfaces actionable insights weekly and quarterly—translating analytics into strategy and creative ideation.

·      Conduct deep-dive analyses across acquisition channels, lifecycle flows, and on-site behavior to uncover growth opportunities and drive prioritization.

·      Establish a continuous discovery loop between performance data, campaign strategy, and execution to ensure insights directly shape both digital strategy and content direction.

·      Partner cross-functionally to ensure reporting is embedded into all programs and decisions, not a downstream activity.

Innovation, Growth & Emerging Strategies

·      Pilot forward-leaning digital experiences (AI-guided shopping, shoppable content, dynamic bundling) that differentiate the brand and unlock growth.

·      Continuously scout and test emerging implementation strategies—from AI-driven merchandising to new automation frameworks—that can enhance scalability, personalization, and content velocity.

·      Translate these discoveries into structured experiments and business cases that move from prototype to production.

·      Serve as the connective tissue between discovery, content ideation, and digital implementation—ensuring new strategies are not just identified but operationalized across teams.

Core Focus Areas

·      Digital Strategy & Platforms: Shopify ownership, UX/UI excellence, roadmap leadership.

·      Program Management: Subscriptions, upgrade/trade-in, new revenue streams.

·      Optimization & AI Integration: CRO at pace; AI strategy and automation embedded in daily work.

·      Demand Generation: Content and channel execution tied to business KPIs.

·      Analytics & Insights: Scorecard, attribution, and action-oriented reporting.

·      Innovation & Growth: Fast pilots, emerging strategy discovery, and durable advantage creation.

What you bring to the role:

·      6+ years in digital commerce/eCommerce/digital strategy with a proven record of moving the P&L.

·      Depth in Shopify (or equivalent), site performance, UX systems, and app/integration ecosystems.

·      Expertise in CRO, lifecycle/retention, and digital analytics; fluency with testing methodology and instrumentation.

·      AI-native operator: hands-on with tools like Custom GPTs, n8n/Make/Zapier, embeddings/search, prompt systems; you’ve shipped real automations.

·      Operator’s mindset: prioritization, pace, ownership; you turn noise into a clear plan and deliver.

·      Builder & uplifter: you improve the systems and raise the talent bar around you.

·      Low-ego, high-velocity collaborator who thrives in fast-moving, ever-evolving environments.

What’s in it for you? Joining CSC Generation isn’t just about having a seat at the table—it’s about helping redesign the table entirely. You’ll be challenged, stretched, and supported as you grow faster than you thought possible. In addition to competitive compensation, we offer: 

·      Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators. 

·      AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry. 

·      Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands. 

·      Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies

What our interview process looks like:

·      📞 Step 1: If you align with our vision and meet the qualifications, we’ll reach out to schedule a conversation and introduce CSC. 

·      🧠 Step 2: You’ll complete a short AI or product-building challenge so we can understand how you approach problems and execution. 

·      💬 Step 3: Participate in deep-dive interviews with CSC leadership focused on your experience, product mindset, and operational thinking. 

·      📩 Step 4: Offer. We’ll move fast for the right candidate. 

The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws. 

The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact [email protected].