Marketing Operations Manager, Funnel Management
Skills
- 7+ years in marketing operations at a B2B software company, owning demand generation systems and processes
- Experience applying AI/automation to campaign setup, personalization, and performance optimization
- Proven experience with predictive/ML lead scoring and improving marketing-to-sales alignment
- Hands-on experience with marketing tech stack (Salesforce, Customer.io, Madkudu, Zapier, Splash, Zuddle, Sanity, etc.)
- Strong understanding of lead lifecycle, funnel metrics, campaign attribution, and SLAs
- Advanced analytical abilities and experience turning complex data into strategic recommendations
- Familiarity with analytics tools and SQL is a plus
Responsibilities
- Oversee campaign operations for Events, Webinars, Conferences, Gated Content, and Paid Marketing, implementing AI-driven automation to scale execution and reduce manual work.
- Partner with Data Science to develop and optimize machine-learning lead scoring models that prioritize high-intent leads for Sales.
- Design and scale automated, AI-personalized messaging and outreach sequences with Marketing and Sales to increase engagement and pipeline impact.
- Ensure leads are enriched, segmented, accurately attributed, routed to Sales with clear SLAs, and that follow-up aligns with engagement expectations.
- Drive strategic initiatives to improve the marketing-to-sales handoff, campaign attribution, and overall marketing operations efficiency.
- Collaborate cross-functionally with Demand Gen, Field Marketing, Paid Marketing, Product Marketing, and Sales to enable reliable data flows and reporting.
Education
- Bachelor's degree in Marketing, Business, Analytics, or related field preferred (or equivalent practical experience)
- Continued learning in data analytics, machine learning, or martech ecosystems is valued
Benefits
- Equity package
- Health, dental & vision benefits
- Retirement plan with company contribution
- Parental leave & reproductive/family planning support
- Mental health & wellness benefits
- Generous PTO and company recharge days
- Learning & development stipend and work-from-home stipend
- Cell phone reimbursement
- Sales incentive pay (if applicable) and annual bonus plan for eligible non-sales roles
Average salary estimate
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