Director of Events

We're transforming the trillion-dollar world of in-person sales by capturing and analyzing a never-before-digitized dataset: face-to-face conversations. While the tech world obsesses over digital interactions, most of our economy still runs on millions of in-person sales and service conversations happening daily across the U.S. Unlike Zoom calls, these conversations weren't historically recorded – leaving petabytes of rich data untapped. Until now.

Companies in hundreds of industries rely on frontline salesforces working in-person, yet they've operated with zero visibility into these critical customer interactions. Meanwhile, sales productivity follows a stark Pareto distribution – the vast majority of commissions accumulate to a small percentage of top performers, leaving millions of salespeople struggling to achieve financial freedom.

With Siro, we're democratizing sales excellence. Our customers see their reps closing up to 40% more deals, all while gaining unprecedented insights from field conversations.

We've built an intelligence platform that captures, processes, and derives actionable insights from in-person sales and service conversations. Our customers span diverse industries – home improvement, home services (HVAC, plumbing), retail, B2B distribution, insurance, hospitality, and more.

With over $75M in backing from world-class investors, we're on a mission to make field sales the most accessible path to financial freedom.

Our product is already making waves - 4.8 stars on the App Store (700+ ratings), 5.0 stars on G2 (25 reviews), and partnerships with industry leaders like ServiceTitan (NASDAQ: TTAN).

We’re on the hunt for a Director of Events Marketing — the mastermind behind experiences that wow. From flagship conferences to intimate executive roundtables and partner activations, in-person and virtual, you’ll dream up events that strengthen customer bonds, boost our brand, and actually move the needle.

As a Director of Events you will:

• Own the playbook: develop and lead an events strategy that hits marketing and revenue goals—think awareness, engagement, pipeline, and retention.

• Bring events to life: run everything from owned conferences to trade shows, field events, and executive dinners.

• Own it all: budget, plan, wrangle vendors, manage logistics, hype the promotion, staff the show, and follow up like a pro.

• Team up: work hand-in-hand with sales, customer success, and demand gen to make sure events drive real business.

• Measure and improve: track ROI, dig into engagement, gather insights, and tweak every detail for next time.

• Manage partners: keep agencies, production teams, and vendors humming along smoothly.

• Build systems that scale: processes, timelines, calendars—make it repeatable and stress-free.

• Keep it on brand: every event should feel unmistakably Siro.

Requirements

• 6–8+ years of experience in event marketing, ideally in B2B SaaS + high-growth environments

• Proven track record of planning and executing successful events at all scales—from 10-person executive dinners to 1,000+ attendee conferences

• Strong project management and organizational skills: you thrive under pressure and love a good timeline

• A results-driven mindset. You know how to measure what matters and how to turn events into pipeline

• Excellent communication and collaboration skills: you're comfortable working cross-functionally with sales, execs, and partners

• Creative flair and attention to detail. You sweat the small stuff and think holistically about experience design

• Experience managing vendors, budgets, and event technology (registration platforms, webinar tools, lead scanners, etc.)

• Ability to travel for key events (~30% of time, depending on event calendar)

Why join Siro as a Director of Events?

• Our customers are in industries like auto and home — we don’t have to be boring. That’s the opposite of our goal.

• Events are massively strategic. You’ll have a huge role in the growth of the business.

• We’re going to start doing product launch + training events (this is part selling point, part filter)

• A team that values creativity, speed, and high standards—without the red tape

• Growth opportunities in a fast-moving, high-trust environment

At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.