Go-to-Market (GTM) Operations
About Adaptive Security
Adaptive is a cybersecurity startup on a mission to stop AI-powered cyberattacks, founded by Brian Long and Andrew Jones—proven entrepreneurs behind Attentive (Forbes Cloud 100, $10B+ valuation) and TapCommerce (acquired by Twitter). In April 2025, Adaptive raised $43M, led by a16z and the OpenAI Fund, marking OpenAI’s first-ever cybersecurity investment.
As generative AI drives new cyber threats, Adaptive is building the defense layer every organization needs. Our platform combines personalized security training, AI-driven attack simulations, and automated threat triage, all powered by the Adaptive Risk Intelligence Engine to quantify human risk at the individual level. Trusted by top banks, tech companies, and healthcare organizations, we protect teams from emerging threats like deepfakes, smishing, and voice scams. With a solid product foundation and a $200B+ market to transform, we’re just getting started.
The Role
Adaptive is seeking a Go-to-Market (GTM) Operations professional to help build, optimize, and scale our growth engine from the ground up. This role reports directly to senior leadership and will work closely with the SVP and CEO.
The ideal candidate combines strategic thinking with exceptional execution—comfortable switching between building high-level GTM frameworks and diving into the details of campaigns, analytics, and process improvement. You’ll have the opportunity to own one or more GTM functions, from marketing operations to PR, SEO, and demand generation, while contributing directly to Adaptive’s long-term strategy and revenue growth.
This is a hands-on, high-impact role for someone who wants to help shape the GTM motion of one of the fastest-growing cybersecurity startups in the country.
What You’ll Do
Develop and execute GTM strategies: Lead key operational initiatives that drive awareness, engagement, and revenue growth.
Own marketing operations and analytics: Build dashboards, track KPIs, and optimize funnels to improve conversion and performance.
Drive SEO and inbound growth: Collaborate with content and web teams to increase organic visibility and lead volume.
Execute account-based marketing and demand generation programs: Partner with sales to target enterprise accounts and accelerate deal velocity.
Lead community and social strategy: Expand Adaptive’s presence across social channels and cultivate brand advocacy.
Coordinate PR and external communications: Work with media and analyst partners to strengthen Adaptive’s market position.
Build scalable systems: Design repeatable processes that enhance GTM execution across teams.
Who You Are
2–4 years of experience in venture capital, private equity, consulting, or a high-growth startup.
Bachelor’s degree with a 3.7+ GPA.
Strong analytical and strategic thinking skills with the ability to operate independently.
Exceptional communication and cross-functional collaboration skills.
Proven track record of managing complex projects and delivering measurable impact.
Highly motivated, detail-oriented, and able to thrive in a fast-paced environment.
Must be based in Los Angeles or willing to relocate, and comfortable working five days a week in-office with leadership.
What We Offer
Direct Ownership: Run high-impact GTM programs and shape core aspects of Adaptive’s growth engine.
Equity & Upside: Share in Adaptive’s success alongside proven founders with multiple $B+ exits.
Comprehensive Benefits: Premium medical, dental, and vision coverage.
High-Impact Work: See your strategies translate directly into growth, visibility, and market leadership.
Culture of Excellence: Work in a fast-paced, collaborative environment that rewards initiative, ownership, and bold thinking.
If you’re ready to take ownership of core GTM functions, contribute directly to strategy, and help build the growth engine for one of the most exciting cybersecurity startups in the world, join Adaptive as our GTM Operations leader.
Average salary estimate
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