Senior Lifecycle Marketing Manager

About The Role

We're looking for a data-driven, creative Lifecycle Marketing Manager to own the user journey from first touch to power user. You'll design and optimize email campaigns, in-product messaging, and cross-channel experiences that activate new users, drive engagement, and turn casual users into Weekly Active Creators.

You're someone who obsesses over conversion funnels, A/B tests with rigor, and understands that great lifecycle marketing balances automation with authenticity. You know that a welcome email in Mumbai should feel different than one in Manhattan, and you're excited to build campaigns that resonate across cultures and continents.

What You'll Do

Own the User Lifecycle

• Design and execute lifecycle marketing campaigns across email, in-app, and push notifications

• Build sophisticated automation flows in customer.io that drive activation, engagement, and retention

• Optimize key conversion points: onboarding completion, first meaningful creation, free-to-paid conversion, and Weekly Active Creator status

• Develop re-engagement and winback campaigns for dormant users

• Create nurture sequences tailored to different user personas (educators, consultants, sales, marketers)

Drive Activation & Retention

• Increase user activation rates (getting users to 10+ minutes of editing)

• Improve conversion rates at critical funnel stages

• Reduce time-to-value for new users through optimized onboarding flows

• Build campaigns that drive feature adoption for new product launches

• Monitor and improve retention cohorts across user segments

Experiment & Optimize

• Run rigorous A/B tests on messaging, timing, and campaign structure

• Analyze campaign performance and user behavior data to inform strategy

• Identify drop-off points in the user journey and design interventions

• Build dashboards to track lifecycle metrics and campaign health

• Share learnings across Marketing and Product teams to improve the full experience

Scale Globally

• Adapt campaigns for international markets with diverse user needs

• Partner with teams on payment launches (like India's UPI) to optimize regional campaigns

• Consider cultural nuances, time zones, and local behaviors in campaign design

• Work with localization resources to ensure messaging resonates across languages and markets

Collaborate Cross-Functionally

• Partner with Marketing to align lifecycle campaigns with brand voice and educational content

• Work with Product to understand feature launches and coordinate "rolling thunder" release messaging

• Collaborate with Customer Experience to incorporate user feedback into campaign strategy

• Coordinate with Growth on acquisition-to-activation handoffs

Who You Are

Must-Haves

• 5 to 8 years of marketing experience

• customer.io expertise: You've built and managed complex lifecycle campaigns in customer.io and know the platform inside and out

• B2C and B2B chops: You've marketed to both individual consumers and business customers, and understand how these audiences differ

• Global experience: You've managed campaigns for international, multi-market user bases

• Data-driven mindset: You're comfortable with analytics tools, can build dashboards, and let data guide your decisions

• Lifecycle marketing experience: 3+ years building email campaigns, automation flows, and multi-channel lifecycle programs

• Experimental rigor: You design proper A/B tests, understand statistical significance, and move fast

• Excellent writing: You craft compelling, on-brand copy that drives action

Nice-to-Haves

• Experience with internationalization and localization programs

• Familiarity with PLG (product-led growth) strategies and metrics

• Experience with B2B SaaS lifecycle marketing

• Knowledge of additional marketing automation platforms (Braze, Iterable, etc.)

• Background in edutech or productivity software

• SQL or data analysis skills

• Already a Gamma user who understands the product deeply

What Success Looks Like

In 3 months, you've:

• Audited existing lifecycle campaigns and identified quick optimization wins

• Launched your first A/B tests and are iterating based on results

• Built new automation flows in customer.io for key conversion points

• Established strong working relationships with Marketing, Product, and CX teams

• Created a dashboard to track your core lifecycle metrics

In 6 months, you've:

• Meaningfully improved activation rates and Weekly Active Creator metrics

• Built persona-specific nurture tracks for different user segments

• Optimized free-to-paid conversion flows for core plans (Ultra, Teams, Business)

• Launched campaigns supporting international market initiatives

• Developed a testing roadmap and shared learnings that inform product decisions

In 12 months, you've:

• Transformed Gamma's lifecycle marketing into a sophisticated, high-performing engine

• Demonstrated measurable impact on retention, engagement, and revenue metrics

• Scaled international campaigns with localized messaging and timing

• Built reusable frameworks and playbooks for lifecycle marketing at Gamma

• Become a trusted voice in cross-functional discussions about user experience and growth

Why Gamma?

We're a team of passionate builders who believe work should be creative, collaborative, and a little bit magical. We're kabbadi enthusiasts, pickleballers, dog herders, woodworkers, keyboard nerds, potters, and more—and we can't wait to meet you!

You'll join a fast-growing company at the forefront of AI-powered creativity, where your work will directly impact how millions of people around the world discover and engage with Gamma. You'll work closely with Akiva on content strategy, collaborate with Product on feature launches, and have the autonomy to experiment and innovate.

How to Apply

Submit your application with:

1. Your resume

2. A portfolio or case study showing lifecycle campaigns you've built and the results you drove (include metrics!)

3. A brief writeup (500 words or less) on how you'd approach improving Gamma's activation rate for new users

Gamma is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.