Region Retail Director, East Region

Watch here to see what it's like to work at Red Wing Shoe Company.

Red Wing Shoe Company is based in Red Wing, Minnesota, just 40 minutes from St. Paul, where our corporate office sits along the Mississippi River in downtown Red Wing.  We are a global company with 2300 employees around the world, but we maintain a close-knit family atmosphere that comes with being a privately-held company. We’re rich in history and tradition, but innovation drives us to deliver best-in-class product solutions and highly rated customer experiences.  Focus on our employees and company culture results in meaningful employee engagement across the organization. Our Guiding Behaviors of Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long term success and legacy of our Company are the foundation on which we build our future.

Our comprehensive benefits package for full-time employees includes medical, dental, and vision coverage, along with health savings and flexible spending accounts, life and disability insurance, generous paid time off and holidays, a 401(k) match, employee discounts, and valuable well-being benefits like free EAP services, financial planning assistance, and well-being coaching all designed to support your health and financial security.

The targeted hiring range for this full-time position is $126,000 - $170,000 depending on qualifications; however, the expanded salary range provides opportunities for advancement. Our salary ranges are determined by role, level, and job location. Within the range, individual pay is determined by factors including job-related skills, competencies, experience, and relevant education, training or a combination of these things and market demand. Your recruiter can share more about the specific salary range and benefits for your location during the hiring process.

The Regional Retail Director leads the development and management of Retail teams and initiatives, driving alignment with corporate strategies and the company’s long-term vision. This role ensures that stores consistently meet or exceed sales and revenue targets while delivering exceptional customer experiences. This role partners cross-functionally with Industrial and Wholesale leadership and teams to execute the overarching North American Wholesale (NAW) business strategy. Additionally, the director collaborates with corporate partners to maintain operational excellence, identify growth opportunities, and cultivate strong dealer relationships.

Essential duties include: 

• Own the region revenue growth goals by achieving front door retail and back door wholesale sales targets.
• Defines strategic objectives for assigned territory (east, west, central) in collaboration with cross-functional partners and leadership.
• Partners with Revenue Operations, Retail Creation, and Legal to develop white space, onboard new dealers and strengthen long term dealer and investor relationships
• Owns deployment and implementation of defined in-store experiences, adherence to Standard Operating Procedures and local retail regulations.
• Coordinate with Industrial Leadership to support the delivery of Industrial programs across the region.
• Work collaboratively with Revenue Operations, Marketing, and Product Creation to ensure the right product assortment is in the right stores to fulfill both walk-in and industrial consumer command.
• Partners with Revenue Operations to ensure the required direct-to-consumer programs, products, tools, and systems are deployed effectively to drive appropriate impact, and drive the implementation of these products and tools.
• Provide leadership and guidance to all Region Managers following prescribed sales development and operating policies/procedures to achieve sales, profit and market share goals.
• Ensure stores contribute to the acquisition, satisfaction and retention of customers that result in customer and revenue growth by transformation of culture from customer service to sales
• Work collaboratively with Revenue Operations to identify retail products, tools and systems needed to effectively run the business
• Manage assigned staff: provide clear goals and expectations; ensure clarity of roles and responsibilities; coach; manage performance; develop; salary administration; enforce systems, policies and procedures; recruit, select and onboard new employees.
• Achieve financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Serve as the trusted advisor to dealer partners.  Consulting on full-business operations, financial health, investments, and long-term growth strategy.
• Strengthening alignment between dealer partners and corporate priorities, ensuring strategies are mutually beneficial and future focused.
• Conduct annual and ongoing business reviews to evaluate performance, identify opportunities, and influence dealer adoption of corporate initiatives.
• Ensure compliance with dealer agreements, brand standards, and business expectations while maintaining strong, trust-based relationships.

Education and Experience:

• Bachelor’s degree (B.A. or B.S.) from a four-year college or university, plus a minimum of ten years of leadership experience in sales or retail operations—or an equivalent combination of education and experience.
• Proven track record of leading retail operations teams, fostering employee growth, and driving performance excellence through Talent Management programs and initiatives.
• Extensive experience in specialty retail and/or dealership/franchise environments, with responsibility for merchandising, inventory management, store operations, performance metrics, and overall profitability.
• Direct experience in a retail footwear environment is highly desirable.

Knowledge, Skills, and Abilities:

• Demonstrated success in building strong partnerships across a networked organization, driving results through influence, collaboration, and alignment with cross-functional stakeholders.
• Proven ability to lead and execute operational strategies that enhance retail productivity, optimize store performance, and deliver consistent business results across multiple locations.
• Skilled in monitoring and analyzing store performance metrics, providing actionable insights, coaching, and guidance to ensure operational excellence and achievement of key performance indicators (KPIs).
• Exceptional communication, presentation, and analytical skills, with the ability to interpret complex business data, articulate challenges, and deliver compelling presentations to leadership, stakeholders, and regional teams.
• Adept at leading teams in a fast-paced, multi-unit environment, fostering a culture of accountability, high performance, and continuous improvement.
• Proficient in Microsoft Office Suite (Word, PowerPoint, Excel, Outlook) and comfortable leveraging technology to drive operational efficiency and reporting.

Work Environment:

• This role is responsible for supporting the East Region (Regional teams).
• Position is flexible with respect to location within the region; candidates may be based in either the East or Central regions to best support the eastern-time zone. Candidate should be located near a major hub for ease of travel. 
• Travel within the East Region may be required to support field operations and initiatives, including Business travel for Sales Meetings and to our headquarters in Red Wing, MN. 40% expected travel. 

Red Wing Shoes is an Equal Opportunity Employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Individuals with disabilities needing assistance in completing an application may contact [email protected] or call 651-388-8211.

Please view Equal Employment Opportunity Posters provided by OFCCP at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

All offers of employment are contingent on satisfactory results of a background check.

Red Wing Shoe Company, Inc. is a drug-free workplace.

Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)