Performance Marketing Manager - Paid Search
At Pylon, we're building the future of B2B Post Sales.
We’re building the all-in-one B2B post-sales support platform powered by conversational data and layered with intelligence to help our customers run their operations in real-time. We’re backed by a16z, BCV, General Catalyst, Y Combinator.
Currently more than 800 companies including Linear, Cognition (makers of Devin), Modal Labs, and Incident.io use us everyday to run their support and customer success workflows. Also, we recently made this year's Enterprise Tech 30 List.
What you will do
Own planning and execution of all paid search campaigns on Google Ads, driving efficient scaling while maintaining lead quality and ROAS targets
Manage full-funnel optimization from awareness to high-intent campaigns, ensuring accurate conversion tracking through to qualified Salesforce leads
Conduct regular search term analysis, negative keyword optimization, and impression share monitoring to maximize budget efficiency
Stand up and optimize ad landing pages to improve conversion rates
Collaborate with sales on lead quality feedback and optimize towards pipeline and revenue metrics
Build reporting on campaign performance and growth opportunities
What we are looking for
3+ years managing B2B SaaS search campaigns with experience rapidly scaling PPC programs (3-5x growth within 12 months)
Demonstrated expertise of Google Ads including Performance Max, Demand Gen, and Smart Bidding strategies
Track record of optimizing beyond clicks to pipeline, ACV, and LTV metrics
Strong analytical skills - data-driven and detail-oriented
Excellent written communication skills
Prior experience at an ads agency or as a freelancer is a plus
Bonus: Experience with LinkedIn Ads or other B2B paid channels
More about Pylon
Funding: Recently announced our Series B led by a16z and BCV ($51M total raised)
Founders: Advith Chelikani, Robert Eng, and Marty Kausas
Team: Currently 55+ and growing!
Average salary estimate
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