Product Marketing Manager - TrainHeroic

Company Information

Join the Team Powering the World’s Most Driven Athletes and Coaches

At TrainHeroic, we’re on a mission to empower coaches and athletes to be their best. We build powerful, intuitive training software used by performance-driven teams and individuals; from pro sports organizations to high school powerlifting programs and garage gyms around the world. Our platform blends cutting-edge tech with deep coaching insight, helping users push past limits, track progress, and build championship habits. If you’re passionate about sport, human performance, and creating tech that makes a real-world impact, you’ll thrive here.

As part of the Peaksware portfolio, consisting of brands like TrainingPeaks, MakeMusic, Alfred Music, TrainHeroic, we’re united by a shared mission: to create software that transforms deliberate practice into performance. At Peaksware, we don’t just build products. We build communities of motivated people chasing progress, including athletes, musicians, performers, and the teams that support them.

General Summary

As Product Marketing Manager, you are part of a cross-functional team responsible for strategic marketing initiatives for the company. This comprehensive role’s primary focus is to communicate the product’s value to the target market and includes daily interaction and collaboration with various teams across the organization.

In close collaboration with the Product, Brand & Social Media, Design, Growth Marketing, Partnerships, UX and other members of the Marketing team. The Product Marketing Manager creates and delivers impactful strategic marketing campaigns for key company initiatives, and product launches to increase the value, visibility, and performance of our products in the market. Through cross-functional collaboration, in-depth product knowledge of the products and customers, the Product Marketing Manager develops and executes strategies to maximize exposure and adoption of products within the target market.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

Core Functions: 

• Product Value Proposition: Connect product features and releases to the value and benefits it provides the customer, unlocking the emotional connect to the brand and product.
• Full Lifecycle Marketing: Launch new products and features as well as driving existing features with clear value props and adoption strategy.
• Positioning & Messaging: Craft compelling narratives, messaging frameworks, and positioning maps tailored to target specific audiences (e.g., coaches, athletes, training organizations).
• Customer & Market Insights: Guide messaging and targeting through platform data and customer research.
• Cross-Functional Alignment: Collaborate & align with cross-functional teams including Product, Brand & Social Media, Design, Growth Marketing, Partnerships, and UX to guide projects and campaigns to success.
• Understand the competitive landscape: Be an expert on our competition and how they are positioned. Participating in customer research and interviews, as well as attending trade shows and events, may be required. 
• Internal Stewdarship: Be the voice of the customer helping to drive the long-term direction while also championing internal product adoption & engagement.
• Perform other duties as assigned.

Required Qualifications: 

• 4+ years of experience in B2B marketing, ideally with a SaaS based company.

• Passionate about crafting and delivering impactful marketing campaigns to a global B2B & B2C audience.

• Background in and/or personal passion for the strength & conditioning industry.

• Proven success leading GTM plans for product launches or major initiatives and then carrying through to long-term product lifecycle marketing.
• Strong understanding of B2B SaaS marketing, product positioning, and sales processes.
• Exceptional organizational, project management, and communication skills.
• Must be able to proactively prioritize, manage, and complete (on-deadline) multiple projects simultaneously within time constraints.
• Must possess very strong writing, editing, and proofing skills, using proper English usage and writing constructs.
• Proficiency in MS Office Suite: Outlook, Word, PowerPoint, Excel; Google Drive Applications: Docs, Sheets, Slides.
• Marketing management equivalent to a minimum of five years work experience.
• Degrees are not required and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associates degrees, bootcamps, online training, professional certifications, self-teaching and more.

Desired Qualifications: 

• Familiarity with TrainHeroic. Bonus points if you are familiar with TrainingPeaks!

• Demonstrated ability to take ownership and accountability, and act on goals and objectives.
• Self-starter, high-energy, with creative problem solving abilities and the ability to execute on business objectives.
• Strong teamwork and interpersonal skills.
• Demonstrated ability to work effectively with diverse teams.
• Proven business communication and writing skills with demonstrated ability to communicate with key corporate executives, co-workers, and industry contacts in a professional manner.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Benefits

We are committed to fair and equitable compensation practices. The annual salary range for this role in Colorado is $58,477-$97,461. Each role at Peaksware has a defined salary range based on market data and company stage. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location.

This role is eligible for variable compensation including bonus.

Benefits and Perks:

Health

• We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
• Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.

Disability and Life

• We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.
• Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.

Additional

• We offer a 401(K) including a company match.
• We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources.
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers. 
• Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees.
• Access to our onsite Music and Podcast Studio.

 If you require a reasonable accommodation to review our website or to apply online, please fill out our Candidate Accommodations Request Form.

Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.

Work Environment:

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures.  Report all unsafe activities to your manager and/or Human Resources.

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Travel:

Willingness and ability to travel up to 20% of the time. Anticipated travel to include internal company events, meetings and training as well as customer events, trade shows and customer visits.

Recruiting Agency Notice: We do not accept agency resumes or assistance. Please do not forward resumes to our jobs alias or our employees. We are not responsible for any fees related to unsolicited resumes.