2nd hire: 🚀 Performance Marketing
Join an early-stage startup.
Unlock access to credit.
Accelerate economic mobility.
Join us as our 2nd performance marketing hire! We're looking for an individual who can work in a two-person marketing team with the effectiveness of an entire marketing organization, allowing us to continue accelerating our business disproportionately to headcount.
About us
Kovo is transforming financial access for underserved Americans. We believe everyone deserves the opportunity for economic independence. Our innovative financial empowerment platform creates pathways to credit and financial inclusion, empowering individuals traditionally excluded from financial opportunities.
We've scaled revenue 10x and improved efficiency 5x over the past two years. Our revenue per employee now exceeds 2x the 90th percentile benchmark among startups. This is a venture-scale company that has started generating positive free cash flow early in its lifecycle, resulting in less dilution for our employees as we accelerate momentum without being dependent on venture funding to operate. We're seeking exceptional individuals eager to help us scale another 10x and beyond.
Kovo is backed by Inspired Capital and Homebrew, along with founders and leaders from Plaid, Cash App, Affirm, NerdWallet, Ramp, Column, Alloy, MoonPay, Uber, Etsy, LendingClub, Carbon Health, Grindr, and more.
About you
Energized by scaling acquisition for a business focused on financial empowerment for millions of underserved individuals
Comfortable in a high-intensity role and seeking an ambitious workload. We are looking for a marketer with a strong sense of ownership and willingness to deliver on tight deadlines. We expect this to take our marketers more than 50 hours a week.
Proactively embrace and relentlessly solve complex problems without perfect instructions
Prior experience (3-6 years) in performance marketing or user acquisition at a consumer startup (preferably consumer fintech) establishing and scaling paid advertising channels - specifically:
Running ads across most or all of the following platforms:
Social, Search, DSP, CTV, Podcast, etc
Web, App
Google, Apple, Meta, TikTok, etc
Editing videos and sourcing creative
Triangulating performance using multiple deterministic and probabilistic attribution methods coupled with incrementality tests
Motivated to use AI, automation, and data tools in your day-to-day work to push the boundaries of what a single individual can do
Self-starter who thrives in ambiguity, handles shifting priorities fluidly, and works effectively with product, engineering, data science, design, and other cross-functional teams
Thrive in a remote or hybrid work environment
Experience or comfort operating under regulatory frameworks such as UDAAP, TCPA, CAN-SPAM, ECOA, FCRA
Bonus: open to residing in Austin, TX and working in-person with the Austin-based marketing team (in-office schedule to be determined)
Bonus: proficient with SQL or Python
Bonus: engineering background or mindset
What you’ll do
A little bit of everything! We are a small company, and you’ll be expected to pick up many different things
Efficiently scale our customer acquisition
Monitor and grow key performance indicators for user acquisition, customer activation, and customer lifetime value
Generate, source, edit, optimize, experiment with, and deploy creative to scale acquisition
Ship experiments and creative tests at a high velocity in collaboration with cross-functional partners to continuously improve performance
Establish foundational marketing processes and practices for scaling acquisition across existing and new channels
Why you might be excited about us
Directly impact millions of underserved individuals’ ability to access credit
Work with minimal bureaucracy, significant ownership, and have broad impact
We don't micromanage and will set you up to do your best work
Work with a collaborative team
Latitude and opportunities to learn and expand your skill set
Work with a marketing tech stack that is constantly pushing the frontier of what is technically possible
Why you might not be excited about us
We’re a small team; roles and responsibilities evolve quickly
Priorities and projects shift as we learn and adapt
We’re still building foundational systems and processes
Average salary estimate
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