Head of Marketing

About Layer

Layer is on a mission to bring a new medium of contemporary fine art to life, and see artists paid. We collaborate with the world’s leading digital artists to curate a continuous stream of living, evolving work, brought to life on the first museum-grade Canvas built for digital art.

Role Overview

The Head of Marketing will be the protector of the Layer brand, and the amplifier of our artists.

You’ll own the brand’s positioning and presence across digital, press, and experiential channels. This is a hands-on role for a builder, someone who can move seamlessly between developing sales materials, overseeing major art world activations, and getting into the weeds on social strategy. You’ll translate the creative world of Layer into campaigns and moments that expand awareness, drive desire, and deepen credibility.

The right candidate is a strategic doer: equal parts storyteller, operator, and tastemaker. No big-agency ego, just a relentless drive to put great work out into the world.

Key Responsibilities

• Protect and evolve the Layer brand, ensuring every asset, event, and story feels cohesive and elevated.

• Manage PR, partnerships, and content to build awareness among collectors, curators, and cultural audiences.

• Oversee social media, newsletters, and digital storytelling, translating curatorial narratives into daily content.

• Collaborate with Curatorial and Product teams to bring artist stories and releases to life across channels.

• Build Layer’s marketing calendar, integrating exhibitions, events, and collaborations.

• Lead agency and freelancer partners, ensuring work is on-brand and on-time.

• Create and track marketing KPIs to measure impact and inform growth decisions.

• Partner with leadership on go-to-market plans across B2C (collectors, galleries) and B2B (hospitality, design).

Ideal Candidate

• You have a strong balance of strategic thinking and executional drive. You love building the plan and making it happen.

• You have sharp creative instincts and a high taste level across copy, visuals, and cultural storytelling.

• You’re comfortable operating in lean, fast-moving environments where agility and autonomy matter.

• You’re collaborative, humble, and hands-on (comfortable doing the work yourself while leading others with clarity).

• You’re confident communicating directly with artists, collectors, partners, press, and executives.

• You're energized by working in and around contemporary culture, luxury, and art.

Qualifications

• 6+ years of experience in brand marketing, communications, or creative strategy within art, design, or luxury.

• Proven track record of managing press, partnerships, and launch campaigns that drive measurable brand growth.

• Experience developing and executing integrated go-to-market plans end to end.

• Strong editorial sensibility across narrative, visuals, and positioning.

• Experience working in lean, high-ownership environments.

• Based in (or able to frequently travel to) Los Angeles, New York, and other global cultural hubs.

What Success Looks Like

• The brand’s identity and messaging are consistent, elevated, and distinct across all touchpoints.

• Measurable growth in awareness, demand, and earned media.

• A creative partner and executor who turns vision into momentum.

Compensation

• Competitive base salary range: $130K–$150K USD.

• Stock options in a rapidly growing art and technology company.

• Performance bonus tied to impact.

• Comprehensive benefits and travel opportunities.