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Director of Corporate/ Growth Marketing

Abacus Insights is a mission-driven SaaS company transforming healthcare payer data to improve patient outcomes and lower costs. The Director of Corporate/Growth Marketing will build and lead a high-impact corporate marketing function focused on driving measurable pipeline and revenue through brand, demand generation, digital, content, and marketing operations.

Skills

  • Proven B2B demand generation and pipeline-focused marketing
  • Expertise with HubSpot platform and marketing automation
  • Experience using Google Tag Manager and campaign attribution
  • Strong SEO, content strategy, and inbound marketing skills
  • Hands-on experience with ABM and outbound nurture programs
  • Paid media and social strategy for enterprise audiences
  • Marketing analytics and dashboarding to measure influence on revenue
  • Excellent leadership, communication, and storytelling abilities

Responsibilities

  • Develop and execute the corporate marketing strategy aligned to sales goals and revenue targets
  • Design and prioritize demand generation programs across email, nurture, ABM, paid, SEO, and events
  • Own brand and corporate communications, including press, bylines, and high-level sales materials
  • Oversee website conversion, digital campaigns, and paid/social strategy to expand market reach
  • Manage HubSpot operations: campaigns, workflows, lists, CTAs, lead routing, and reporting
  • Implement attribution, dashboards, and reporting to measure pipeline influence and ROI
  • Collaborate with sales and product marketing to align messaging, target accounts, and pipeline goals
  • Lead, hire, and mentor a small marketing team and external agencies as needed

Education

  • Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
  • Advanced degree (MBA or similar) preferred but not required

Benefits

  • Competitive salary and equity participation
  • Comprehensive health, dental, and vision plans
  • 401(k) with company match
  • Flexible remote work and generous PTO
  • Professional development and conference stipend
  • Inclusive, mission-driven culture focused on impact
To read the complete job description, please click on the ‘Apply’ button
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CEO of Abacus Insights
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Minal Patel
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Average salary estimate

$180000 / YEARLY (est.)
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$150000K
$210000K

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Abacus’ mission is to improve people’s lives by breaking down these silos and liberating healthcare data to make real impact.

3 jobs
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BENEFITS & PERKS
Dental Insurance
Health Savings Account (HSA)
Vision Insurance
Performance Bonus
Paid Holidays
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$150,000/yr - $210,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
October 30, 2025
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