Senior Manager, Digital Marketing Strategy & Operations
Skills
- Strong hands-on experience with CMS (WordPress) and site optimization
- Proven experience with HubSpot or similar CRM and email platforms
- Deep familiarity with paid media platforms (Meta, Google/YouTube, TikTok, CTV)
- Proficiency with Google Analytics and web analytics best practices
- Experience with attribution models and full-funnel tracking
- Ability to build dashboards and synthesize data for stakeholders
- Budget and media-buying management experience
- A/B testing and conversion rate optimization skills
- Vendor, agency and cross-functional stakeholder management
- Comfort with privacy, consent management, and compliance requirements
Responsibilities
- Design, build and maintain scalable marketing systems for campaign execution, testing, reporting and optimization
- Own website, email/CRM, SEO, paid media, and emerging channels to maximize acquisition, engagement and retention
- Create and maintain KPI frameworks and performance dashboards; synthesize insights for leadership
- Plan and execute lifecycle email/CRM programs: segmentation, automation, and retention funnels
- Partner with designers/developers on A/B testing, landing page optimization and UX improvements
- Manage multi-channel paid campaigns with internal teams and external agencies; own setup, tracking and attribution
- Manage channel budgets and media buying to maximize ROAS and audience acquisition
- Oversee internal and external teams (agencies, freelancers), providing direction and accountability
- Maintain tagging plans, analytics integrations, and data integrity across tools
- Develop and run structured testing roadmaps and translate results into optimizations
Education
- Bachelor's degree in Marketing, Business, Communications, or related field (preferred)
- Relevant certifications or coursework in analytics, digital marketing or CRM a plus
Benefits
- Generous paid time off, company holidays, and an annual summer break
- 401(k) retirement savings plan
- Comprehensive health, dental, and vision insurance
- Hybrid, collaborative and low-ego culture with in-person meetups
- Growth-oriented environment with regular feedback and learning-by-doing
- Team activities, virtual brainstorms, and offsite meetups
- Mission-driven work that reaches millions and creates impact
Average salary estimate
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