Client Marketing Strategy Lead
Skills
- Strong B2B marketing and brand strategy skills with experience in integrated campaigns.
- Ability to translate data and insights into creative, measurable marketing programs.
- Proven cross-functional leadership and stakeholder alignment capabilities.
- Exceptional storytelling and executive communication skills.
- Familiarity with real estate professional ecosystems (agents, brokers, builders) and two-sided marketplaces.
Responsibilities
- Define audience insights, value propositions, and messaging frameworks for Realtor.com’s professional products and services.
- Oversee brand and industry presence across national campaigns, NAR partnerships, events, trade media, and media partnerships.
- Partner with channel, product, creative, and sales enablement teams to develop integrated campaigns across paid, owned, and earned channels.
- Embed positioning and messaging upstream into product, sales, and communications planning to drive growth, adoption, and retention.
- Establish success metrics for campaigns and brand initiatives and iterate based on performance and learnings.
- Ensure professional and consumer narratives are aligned to present one coherent brand across both sides of the marketplace.
Education
- Bachelor’s degree or equivalent required.
- Advanced degree (MBA or related) preferred but not required.
Benefits
- Inclusive and competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 paid holidays
- Flexible Time Off
- 8 hours paid volunteer time off
- Immediate eligibility for 401(k) with 3.5% company match
- Tuition reimbursement for degreed and non-degreed programs
- Personalized 1:1 financial planning sessions
- Student debt retirement savings match
- Free office snacks and refreshments
Average salary estimate
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Realtor.com is a real estate listing website that allows users to post and search for homes and rental properties. They are headquartered in Santa Clara, California.
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