Senior Growth & Lifecycle Marketing Manager

We’re looking for a Senior Growth & Lifecycle Marketing Manager who is equal parts strategic thinker, analytical problem-solver, and hands-on marketer. You’ll join Artsy’s Growth & Lifecycle Marketing team to grow engagement, retention, and revenue across our global user base.

In this role, you’ll own end-to-end campaign execution across lifecycle and emerging growth channels—starting with email and push notifications and expanding into channels like Reddit, paid marketing, and App Store Optimization (ASO). You’ll contribute to strategy, working closely with the GLM team to identify opportunities, build hypotheses, and drive measurable results.

We’re looking for someone who is user-obsessed—curious about how users discover, engage with, and return to Artsy—and who thrives on turning those insights into impactful campaigns. You’ll combine data, creativity, and executional excellence to connect people with art they love.

What You’ll Do at Artsy

• Lead end-to-end campaign execution across lifecycle and growth channels—from insight and brief to launch and post-analysis.

• Contribute to lifecycle and growth strategy, partnering with the team to identify opportunities across the full user journey.

• Develop hypotheses and campaign briefs grounded in data and user insights; define clear goals, success metrics, and testing plans.

• Deeply understand the user journey, mapping collector touch-points to identify where communications can drive activation, engagement, and retention.

• Analyze campaign and channel performance, translating data into actionable insights and next steps.

• Experiment with emerging channels such as Reddit, ASO, and paid social, building repeatable frameworks for testing and scaling.

• Collaborate cross-functionally with Brand, Product, Content, and Analytics to bring campaigns to life and ensure a cohesive user experience.

• Enhance lifecycle automation and personalization in Braze through creative triggers, dynamic content, and user segmentation.

• Document and share learnings to help the team continually refine our approach to growth and lifecycle marketing.
  

This Role Is a Fit for You If You…

• Bring 3-5 years of experience in growth, lifecycle, or CRM marketing at a consumer technology, eCommerce, or marketplace company.

• Are deeply user-obsessed—you love understanding what motivates users and how to connect with them meaningfully across their journey.

• Have a strong analytical mindset and can interpret data to find insights, shape hypotheses, and measure outcomes.

• Balance strategic thinking and hands-on execution—you can zoom out to design a campaign framework and zoom in to QA a push notification.

• Have hands-on experience with Braze or similar messaging platforms, and are comfortable managing campaigns independently.

• Are curious and experimental, eager to test new growth levers (e.g., Reddit, ASO, paid social) and learn quickly from results.

• Thrive in cross-functional environments, collaborating closely with Product, Brand, and Analytics teams to bring ideas to life.

• Are highly organized, detail-oriented, and able to manage multiple initiatives in parallel.

• This role will be based in NYC and requires 2-3 days in office.

This Role May Not Be the Right Fit If You…

• Are solely interested in lifecycle marketing and aren’t eager to experiment with new growth channels.

• Prefer to focus exclusively on execution without engaging in strategy or experimentation.

• Are uncomfortable working with data and analytics to inform decisions.

• Don’t enjoy a fast-paced, highly collaborative environment where autonomy and iteration are expected.

What success looks like in your first 3-6 months:

By Month 3:

• Launch multiple lifecycle campaigns across email and push with measurable improvements in engagement.

• Build strong partnerships with Brand, Product, and Analytics stakeholders.

• Develop a deep understanding of the user journey.

• Identify early opportunities to test new growth channels or audience segments.

By Month 6:

• Launch a cross-channel campaign (e.g., Reddit, ASO, or paid social) with clear learnings and performance results.

• Deliver data-driven recommendations that inform ongoing lifecycle and growth strategy.

• Establish repeatable processes for campaign briefing, testing, and reporting.

What We Offer:

• Opportunity to reimagine the art industry while working with a talented, diverse, international team.

• Competitive salary and equity

• Flexible time off: our culture of trust and empowerment allows employees to take the time they need away from work while still excelling in their roles

• We are a global hybrid team: most employees work from our NYC, London, or Berlin offices 2-3 days per week. (In-person expectations vary by role)

• Comprehensive healthcare & benefit options, including: medical, dental, parental leave, short- and long-term disability, Employee Assistance Program featuring free mental health support, 401k, commuter benefits, flexible spending accounts (FSA), health savings accounts (HSA), financial wellness support & resources, and more

• Professional development, including: mentoring, lunch & learns, regular training, 1:1 management, and an open feedback culture

• Engaging opportunities and internal programming globally, to foster new relationships and build upon our collaborative community. Including: happy hours, holiday parties, global "All Hands" meetings, "Artsy Salon" (a yearly exhibition of our team's creativity), attendance to art world events, and more

The salary range for this role is $90,000-$105,000 annually. Artsy is committed to equitable compensation practices, and your offer will depend on the relevant experience and skillset you bring to the team.

All compensation packages include meaningful Artsy equity and competitive health benefits. Please see our “What We Offer” above for more detail, or speak to our Talent Acquisition Team to learn more!

Please note that we do not accept applications sent by email. You should submit your application directly through our careers website!

Artsy Values

Artsy has five core values that will inform your experience at Artsy.

For the Love of Art: We show relentless curiosity, empathy, and passion for collectors, artists, gallerists, and the art market. We take action to make the art world more fair and welcoming.

Own Our Outcomes: We are all individual owners of Artsy’s shared success. We are resourceful and resilient, and to get the job done, we each take responsibility for our outcomes.

Lead with Openness: We trust in our teammates. We seek diverse perspectives, communicate authentically, and act with integrity. A more open art world starts with us. 

Transform Together: Our mission asks us to challenge the status quo. We embrace feedback, learning, and change so that we can transform our industry, our company, and ourselves.

Impact Over Perfection: Using both art and science, we debate and decide swiftly and iterate on our plans as we learn. To make the biggest impact, we prioritize speed and clarity of action over perfection.

Artsy is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.