Head of Digital Marketing
Location: San Mateo, CA
Team: Marketing
Reports to: Chief Marketing Officer
About Observe
Observe is redefining observability for the AI era. Our platform helps engineering teams understand everything that happens in their systems by turning telemetry into a unified data fabric. Built on an open data lake, a real-time knowledge graph and agentic AI workflows, we enable developers to troubleshoot faster at drastically lower cost.
Role Overview
We are looking for a Head of Digital Marketing to own the strategy, execution and performance of all digital channels at Observe. You will drive measurable pipeline impact across web, paid, organic and ABM programs. This is a leadership role for a data-driven, creative operator who thrives in a fast-moving technical B2B environment.
What You’ll Do
Lead digital strategy and execution across paid search, paid social, display, retargeting, content syndication and web.
Own the company website experience - optimize for conversion, engagement and performance while maintaining brand consistency.
Scale integrated digital campaigns in partnership with Product Marketing and Events.
Develop and manage the martech stack, including analytics, attribution and automation platforms.
Establish performance frameworks and KPIs for all digital programs, tying activities directly to pipeline contribution and ROI.
Partner closely with Sales and Revenue Operations to ensure high-quality lead flow and full-funnel visibility.
Champion experimentation and innovation, leveraging AI, personalization and data-driven storytelling to engage technical audiences.
Establish and lead the digital marketing function at Observe—own strategy, manage agencies and contractors, and hire as the team scales.
What You Bring
10+ years of experience in digital marketing, with at least 3+ in a leadership role for a high-growth B2B SaaS or developer-focused company.
Deep expertise in multi-channel digital strategy including performance media, SEO, web analytics and conversion optimization.
Strong command of budgeting, marketing analytics, data visualization and ROI modeling.
Hands-on experience with Google Ads, LinkedIn Ads, programmatic platforms, HubSpot or Marketo, GA4 and modern web stacks.
Demonstrated success building scalable digital engines that deliver measurable revenue impact.
A strong creative sensibility and an understanding of technical audiences, especially engineering audience.
Collaborative leadership style, comfortable working cross-functionally with Product, Sales and Engineering.
Why Observe
You’ll work at the intersection of data, AI and observability, on a category-defining platform.
Join an exceptional leadership team with deep experience in data and cloud infrastructure.
Competitive compensation, equity and benefits.
Hybrid work environment with flexibility and autonomy.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
143 Studios seeks a results-oriented Senior Manager, Digital Marketing Strategy & Operations to design and run the systems, reporting, and execution that convert audience reach into measurable growth across web, email, paid and CRM channels.
An experienced PPC specialist is needed to remotely manage and optimize Google Ads campaigns across multiple agency clients to drive lead generation and maximize ROI.
Lead end-to-end event strategy and execution for a high-growth B2B SaaS company, managing trade shows, executive ABM experiences, logistics, and event ROI.
Lead social creative strategy and production to craft viral, Gen‑Z focused content that defines a new dating brand's voice and drives audience growth.
Own execution across social, events, and marketing ops at Eventual, a fast-growing Series A startup building Daft — an open-source engine for multimodal AI data infrastructure.
Experienced HFB industry leader sought to build and deliver NIQ’s data-driven thought leadership across Home, Family & Baby, driving client engagement, demand generation, and product insight.
Lead data-driven lifecycle and growth campaigns at Artsy to increase activation, engagement, and retention across email, push, and emerging channels.
Snappy is seeking an Integrated Marketing Manager to lead end-to-end field events and digital demand generation to drive pipeline and optimize performance.
Lead and build the marketing and communications function at Firm Prospects, creating data-driven thought leadership and revenue-focused content for the legal industry.
Lead Maincode’s voice and narrative strategy—shaping how our research-driven AI work is communicated across audiences, channels, and cultures from our Seattle hub.
Lead and scale global top-of-funnel paid and brand channels to increase Vanta’s visibility and fuel pipeline across NAMER and EMEA.
An experienced, bilingual creator manager with performance-marketing instincts will run affiliate creator programs and support Meta ad campaign optimizations for a fast-growing digital agency.
Fictiv is hiring an Email Marketing Manager to run campaign operations across email, web forms, and nurture programs while optimizing performance through our martech ecosystem.
Observe was founded by Sutter Hill Ventures in November 2017. Our founding team came from leading Enterprise SaaS and software companies that work with vast quantities of data such as Snowflake, Splun...k and Wavefront. Our founding thesis was tha...
7 jobs
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
