Director of Performance Marketing
Skills
- Deep hands-on experience with Meta Ads Manager, Google Ads, YouTube, and programmatic platforms.
- Strong analytics and quantitative skills including attribution, incrementality, and cohort analysis.
- Experience managing media budgets and demonstrating ROI and LTV optimization.
- Proven capability to design and execute testing frameworks for creative and audience segmentation.
- Excellent cross-functional communication and collaboration with creative, product, and leadership.
Responsibilities
- Lead paid acquisition strategy across paid social, paid search, programmatic, affiliate, influencer, and emerging channels.
- Manage media budgets and dynamically allocate spend to maximize ROI and improve CAC-to-LTV ratios.
- Design and run a rigorous testing and experimentation framework for creative, audiences, and messaging.
- Oversee SEO and coordinate with creative to align short-term performance with long-term brand growth.
- Analyze performance, attribution, incrementality, and cohort metrics to inform strategy and investment.
- Present channel performance, insights, and growth forecasts to the Executive Team regularly.
- Identify, validate, and scale new acquisition channels and tactics to unlock incremental revenue.
Education
- Bachelor’s degree preferred or equivalent practical experience in marketing, analytics, or related field.
- Ongoing learning in analytics tools and advertising platforms encouraged.
Benefits
- Company-paid Medical, Dental, Vision, and Life insurance premiums (100% covered for selected plans).
- 401(k) with 100% employer match up to 4%.
- Generous paid time off and paid holidays.
- Paid parental leave and a $5,000 Baby Bonus.
- Employee discounts on company brands and rewards/recognition bonuses.
- Support for open expression of personal views in a respectful workplace.
Average salary estimate
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