Regional Head of Customer Activation and Marketing - job 1 of 2

As a Regional Head of Customer Activation and Marketing, you are a key driver of strategy execution, ensuring regional relevance and impact in alignment with global plans. You deliver added customer value, a strong brand, and increased sales by leading the Customer Activation team in accordance with H&M values, standards, and policies. You are responsible for implementing global strategies and frameworks, ensuring alignment with global direction and KPIs, while adapting them to regional conditions to grow the loyal customer base and brand. You champion a cross-functional, customer-centric, and omni-channel way of working, and act as a strategic executor of global plans tailored to local market needs. 

This hybrid role reports into our Regional Manager and is based out of the New York City Support Office with the following direct reports: Regional Customer Planning & Strategy Manager, Regional Customer Insights & Analytics Manager, Regional Customer Activation & Marketing Controller, Regional Content Operations Manager, Brand & Key Cities Marketing & Activation Manager, Regional Head of PR & Communications, Regional Customer Service Manager. 

A Day in the Life 

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*  

• Lead senior Group Managers to deliver a world-class omni customer experience and strong business results. 

• Drive global strategies, frameworks, and plans (Brand, BU, Media, CRM & Loyalty, Sustainability) and adapt them for regional execution. 

• Own and steer the regional customer activation plan, integrating insights, brand, loyalty, and media to meet KPI goals. 

• Manage paid media channels and collaborate with media agencies to optimize media mix and spend. 

• Align marketing activities with the global marketing calendar and budget recommendations, localizing for regional relevance. 

• Work with commercial functions to execute campaigns based on the commercial plan. 

• Ensure budget adherence and effective investment in media spend, content production, and other costs. 

• Measure and report on media-driven revenue vs. targets, campaign ROI, brand perception (awareness, consideration, preference), and customer acquisition (reach, traffic). 

• Collaborate with regional functions to constantly adapt and challenge plan based on changing customer behaviors and patterns, working closely with both E-com and store  

• Clearly communicate vision and regional plan to sales markets teams so they can make further locally relevant adaptions   

• Set and follow-up on regional and sales markets KPIs and goals with management team, infusing the CA team’s insights and knowledge into the goals and budget process  

• Secure effective investments in media spend, content production & other costs and drive a customer and business data driven approach to assigning investments to different initiatives   

• Provide key results and analysis and collaborate with stakeholders in Global, Regional and Sales Markets to drive and follow up on results for the region  

• Together with the Regional Management Team drive the omni customer centric way of working and customer experience improvements cross the region  

• Lead your Group Managers in initiatives to improve processes, tools, and team's efficiency as well as cross-functional collaboration  

Who You Are:  

• University degree in Economics, Marketing or equivalent  

• More than 15 years’ relevant Marketing experience, at least 10 from leadership roles  

• An experienced manager that has a proven track record of delivering customer centric results through creating excellent communications, media, and store activities  

• An experienced manager with proven track record of digital and omni ways of working  

• Proven track record in media performance management, paid media channel ownership, and agency collaboration. 

• Experienced in aligning regional execution with global strategies and frameworks. 

• Strong analytical skills and data-driven decision-making capabilities. 

• International experience from leading other managers  

• Analytical and ability to build strategies and action plans to meet goals  

• Knowledge of disciplines within marketing, communications, customer research, data analytics having executed 360 activities in media  

• Great pedagogical and inspirational communication skills   

• Great ability to build a high performing management team   

• Ability to lead and align stakeholders in other teams to drive end results   

• Previous experience from leading manager teams in a competitive environment   

• Have worked in roles and companies with customer, CRM, marketing & communications, sales responsibilities  

• Proven track record of delivering strategies and solutions that drive business results  

• Inclusive, positive, open to feedback, willing to multitask and learn on the job. 
   

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Why You’ll Love Working at H&M 

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability 

• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years 

• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues 

• We are an inclusive company where you’re encouraged to be yourself at work 

• You will have access to a large global talent community, where career growth and aspirations have no limits 

• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match  401k, paid leave programs, and paid time off, including a community day to serve your local community 

• You’ll be able to express your personal style with our employee discount at H&M, &Other Stories, and COS 

Compensation: salary range is $257,364 - $300,464 annually** 

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion. 

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future. 

EEOC Code: OFM 

Job Status: Salary, Exempt 

JOIN US​

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​

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Take the next step in your career together with us. The journey starts here.​

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*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​