Media Strategist

Overview

Town Hall—a high-growth digital media agency serving higher education and mission-driven brands—seeks a Media Strategist to lead full-funnel planning and translate performance signals into business growth strategies.

This role serves as the connective tissue between our Activation & Performance Group and our Intelligence & Measurement Studio, ensuring that insights become actionable plans and that our clients’ investments drive measurable, scalable results.

The Media Strategist partners closely with the Media Buying Director, Analytics & Measurement Lead, and Account Directors to design data-informed media architectures that move clients from demand capture to demand creation.

What You’ll Do

• Develop integrated, full-funnel media strategies across paid search, social, programmatic, and emerging channels that align with client business objectives.
• Translate data and audience insights into growth roadmaps—forecasting demand, identifying saturation points, and mapping channel velocity.
• Partner with the interim Analytics & Measurement Lead to build and interpret testing frameworks (incrementality, geo-holdout, MMM) that prove upper-funnel impact.
• Lead quarterly strategy cycles—crafting Learning & Growth Reports, program case studies, and vertical benchmarks that advance client maturity.
• Integrate proprietary audience data into planning, testing, and storytelling to showcase the link between audience modeling and performance.
• Collaborate with creative, analytics, and client-service teams to ensure message, channel, and audience cohesion across every touchpoint.
• Mentor junior team members on plan development, pacing management, and report synthesis.
• Identify and onboard new ad-tech partners or testing opportunities that drive innovation within client portfolios.
• Present strategies and performance narratives to clients—connecting metrics to outcomes with clarity and confidence.

Sample Day-to-Day Responsibilities

• Create and manage media plans in Mediaocean (Prisma) ensuring accuracy in budget allocation and fee management 
• Create annual and quarterly media strategies supported by forecast models, funnel analysis, and testing plans.
• Build cross-channel briefs defining objectives, KPIs, and budget allocations; collaborate with buyers to ensure flawless execution.
• Evaluate campaign data to extract insights and frame recommendations for optimization and future investment
• Work with the Analytics team to visualize performance through dashboards and predictive indicators.
• Partner with Account Directors on goal-setting, pacing, and expectation management for each client.
• Represent the Strategy & Growth Practice in internal status and leadership meetings, advocating for new approaches and ensuring alignment across teams.

• 5 + years of experience in media strategy, planning, or digital marketing; agency experience required.
• Deep understanding of full-funnel paid media and its role in brand and performance growth.
• Demonstrated ability to connect marketing metrics to business outcomes (leads, application, enrollment, revenue).
• Working knowledge of MMM, incrementality testing, and attribution modeling required.
• Experience using platforms such as Meta Ads Manager, Google Ads, The Trade Desk, and data-visualization tools (Looker, Tableau, Funnel.io).
• Strong analytical mindset with exceptional storytelling and presentation skills.
• Comfortable collaborating with data scientists, buyers, and account teams to translate complex insights into strategic action.
• Passion for innovation - staying ahead of industry trends, AI-driven planning, and privacy-centric measurement.

We offer a competitive base salary and a range of benefits and perks:

• Salary range $130,000-$150,000 per year, commensurate with experience

• Health care plan (medical, dental and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Special access to New York City’s arts and entertainment scene

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Our Company

We are Town Hall, a mission-driven agency that harnesses the power of digital to do good. We partner with nonprofit and higher education organizations like Share Our Strength, The Ad Council, PBS, Harvard University, Carnegie Mellon University, and New York Law School.

Town Hall is part of Situation Group, a digital-first collective of award-winning advertising agencies.