Director of Growth Marketing & Web
Wowza powers mission-critical video streaming for everything from live sports and global media to public safety, defense, and smart cities. We're entering an ambitious growth phase, turning a high-authority web presence into a performance-driven growth engine directly tied to pipeline and revenue.
As our Director of Growth Marketing & Web, you'll architect and execute the systems, insights, and experiments that expand our reach and accelerate conversion. This is a high-visibility, high-impact role with direct ownership of how the company grows.
It's the ideal opportunity for a senior operator who wants to shape the company's digital footprint at scale - building, testing, and optimizing the experience that drives every prospect interaction at a company trusted by NASA, Sony, and thousands of global innovators.
What You'll Do
Build and Optimize the Growth Infrastructure
- Own HubSpot setup, automation, and lifecycle tracking; connect marketing to pipeline.
- Partner with the analytics lead to design reporting frameworks and executive dashboards that clearly show traffic, conversion, and revenue impact.
- Define data governance, tagging, and attribution standards across all marketing systems.
Own Website Performance and Experience
- Treat the website as the company's most powerful growth channel and strategic asset.
- Lead ongoing optimization across architecture, content, UX, and performance.
- Manage developers and agencies to deliver fast, scalable, and high-converting experiences.
- Translate product launches and messaging into pages that drive measurable engagement and pipeline.
- Establish a disciplined CRO and experimentation program (A/B, multivariate, personalization, UX flow optimization).
Drive Sustainable Traffic Growth
- Lead comprehensive SEO and content performance programs, including site structure, internal linking, schema, localization, and Core Web Vitals.
- Create repeatable workflows for keyword expansion, content optimization, and technical site health.
- Identify and test new inbound growth levers, from retargeting to intent-based campaigns.
- Build compounding organic growth that turns visibility into qualified pipeline.
- Develop account-based strategies for target verticals (media, public sector, smart cities).
Enable Clarity and Accountability
- Publish a quarterly growth roadmap and learning agenda.
- Partner with leadership on forecasting and growth planning.
- Own the growth scorecard and present results at the executive level.
What You Bring
- 8–12 years in growth, web, or digital marketing roles within B2B SaaS.
- Proven record of driving large-scale organic traffic and conversion gains through SEO + CRO.
- Deep fluency in HubSpot, GA4, GTM, CMS platforms (WordPress/Webflow), and experimentation tools (Optimizely, VWO, Mutiny).
- Experience managing developers, agencies, and cross-functional stakeholders.
- Strategic thinker with a hands-on, analytical, and systems-driven approach.
Nice to Have
- Experience with AI-powered systems (Clay, Mutiny) for personalization or enrichment.
- Familiarity with data enrichment and intent tools (ZoomInfo, Clearbit, 6sense).
- Understanding of ABM and account-level segmentation.
- Background in developer-first or infrastructure products a strong plus.
- Experience with developer-first GTM or technical product marketing.
Why You'll Love It Here
- You'll own the company's digital growth engine - impacting every visit, search, and conversion.
- You'll have a dedicated analytics partner, enabling focus on experimentation, optimization, and scaling what works.
- You'll have direct visibility to the CEO and board, influencing how Wowza scales from $40M → $100M+.
- You'll get to build fast, learn fast, and see tangible revenue impact from your work.
Benefits & Perks
- Competitive base salary: $165,000 – $180,000
- Bonus Eligible
- Generous Paid Time Off
- Medical, Dental, and Vision insurance (effective Day 1)
- 401(k) with strong company match
- Dependent Care FSA
- Employer-paid Life Insurance and AD&D
- Voluntary Life Insurance (Employee/Spouse/Child)
- Paid Parental Leave
- Short-Term and Long-Term Disability
- Training & Development opportunities
- Employee Assistance Program (EAP)
Who We Are
Wowza Media Systems is a Colorado-based global leader in video streaming software. Our technology powers live and on-demand video delivery for education, healthcare, enterprise, gaming, government, and more—reaching customers in over 100 countries. Backed by Clearhaven Partners, we continue to grow by pushing innovation in scalable, low-latency video streaming.
Why Join Wowza?
At Wowza, you’ll be part of a fast-paced, mission-driven team working on solutions that power critical real-world applications—from live-streaming graduations to helping parents monitor NICU care. We encourage ownership, collaboration, and innovation while providing a supportive, global team environment.
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