Director, Membership Growth & Retention
Skills
- Strong analytical fluency and ability to translate data into actionable strategy.
- Proven experience designing and evolving subscription or membership models.
- Expertise in lifecycle retention, engagement, winback, and loyalty programs.
- Experience building forecasting, segmentation, and retention measurement frameworks.
- Track record of data-informed experimentation and personalization initiatives.
- Ability to influence senior stakeholders and align cross-functional teams.
Responsibilities
- Define and evolve membership business model across pricing, packaging, add-ons, channels, and geographies.
- Develop and execute retention-first strategies to increase engagement, reduce churn, and grow lifetime value.
- Design and operationalize scalable membership programs such as loyalty, bundles, and international expansions.
- Establish forecasting frameworks and membership health metrics (activation, engagement, retention, churn, LTV) in partnership with finance and analytics.
- Champion segmentation and personalization to improve member journeys and relevance.
- Drive experimentation and test-and-learn cycles with clear success metrics and learning loops.
- Partner cross-functionally with Product, Engineering, Marketing, and Commercial to deliver the membership roadmap.
- Communicate membership strategy, progress, and impact to senior executives and the board.
Education
- Bachelor’s degree or equivalent experience in a related field.
- Advanced degree (MBA or similar) preferred but not required; relevant professional experience accepted in lieu of degree.
Benefits
- Competitive salary and equity packages
- Health, dental, and vision insurance plus mental health resources
- Oura Ring provided and employee discounts for friends & family
- Paid time off (20 days) plus 13 holidays and 8 flexible wellness days
- Paid sick leave and parental leave
- Remote-first work with U.S. locations categorized by pay tiers
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