Senior Manager, Account Based Marketing (ABM)
Skills
- Strong proficiency with ABM technology platforms including 6sense and Salesforce
- Data-driven marketing with ability to translate complex data to actionable insights
- Experience managing cross-functional initiatives and aligning stakeholders
- Strategic thinking with a hands-on bias for action
- Effective executive communication and presentation skills
- Ability to manage multiple complex projects in fast-paced environments
Responsibilities
- Develop and execute multi-tiered ABM programs targeting enterprise segments and verticals
- Build and scale strategic ABM roadmaps aligned with pipeline goals and sales priorities
- Co-own inbound and outbound demand generation for multiple product lines and buying centers
- Create an integrated, account-first marketing mix to engage buying committees throughout customer lifecycle
- Drive buyer insights across target accounts including personas and technographics
- Collaborate with marketing teams on campaigns, content, and events tailored for ABM
- Manage ABM budgets focused on efficiency metrics such as CAC, MQLs, SQOs, and pipeline
- Partner with sales leadership on account prioritization, enablement, and joint execution
- Use intent data and market signals to align messaging, launches, and campaign timings
- Report ABM performance and insights using platforms like 6sense and Salesforce
Education
- Bachelor’s degree or higher preferred
Benefits
- Comprehensive healthcare coverage
- Flexible paid time off
- Equity RSUs and annual performance bonuses
- Retirement account support
- 14+ weeks paid parental leave
- Career development opportunities
- Company-paid privacy certification exam fees
Average salary estimate
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