Social Media Strategist
Job Title
Social Media StrategistJob Description
This position is hybrid in-office.
About The Position |
Dotdash Meredith is seeking a passionate and strategic Social Media Strategist to lead the development and execution of innovative, data-driven content across our brand social platforms. The ideal candidate will be responsible for crafting compelling social copy, curating creative pitches, and collaborating across teams to bring engaging, performance-oriented content to life—especially in image and video-driven content. This role requires a strong mix of creative ideation, cross-functional alignment, and analytical thinking to grow brand awareness, drive purchase intent, and optimize performance. A deep understanding of social trends, platform best practices, and audience behavior is essential to identifying new opportunities and ensuring the brand’s voice thrives in an ever-evolving digital landscape.
About The Team: |
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The Transactional team is at the forefront of helping audiences across our diverse portfolio of brands confidently navigate their purchasing decisions. We deeply understand what consumers need, thoroughly researching, testing, and curating top-quality products to provide insightful reviews and trusted recommendations. Our expert backed content spans an expansive range of categories—from home goods and health products to beauty, food, and travel—empowering millions of readers to make informed choices.
About The Positions Contributions:
Weight % Accountabilities, Actions and Expected Measurable Results
50% Content Strategy & Development
Brainstorm and develop compelling social media content ideas that resonate with target audiences, drive purchase intent, and reflect brand messaging.
Curate and pitch content tailored to assigned Dotdash Meredith brand social platforms.
Write engaging post copy and contribute to the ideation and production of short-form and social-first video content.
20% Strategic Collaboration & Cross-Functional Alignment
Collaborate with cross-functional partners, including editorial, branded content, and commerce teams, to ensure social content aligns with broader brand strategy and best practices.
Integrate audience insights, industry trends, and platform-specific strategies into creative planning and content pitches.
15% Data Analysis & Optimization
Analyze social media performance data, revenue impact, and emerging platform trends to inform content strategies.
Translate insights into actionable recommendations that enhance brand awareness and revenue growth.
10% Reporting & Stakeholder Communication
Prepare and present detailed weekly, monthly, and quarterly reports outlining key social media metrics and performance drivers.
Communicate findings and optimizations clearly to both brand-side and transactional team leadership.
5% Trend Monitoring & Innovation
Stay informed on social platform updates, emerging content formats, and consumer behavior trends to identify new opportunities for growth and engagement.
The Role’s Minimum Qualifications and Job Requirements
Education:
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Experience:
Required:
2+ years of experience in social media content creation and social media marketing.
Proven track record of ideating, pitching, planning and executing social media content across platforms—Instagram, TikTok, Facebook, X, and advanced email marketing tools.
Demonstrated success in collaborating with brand, creative and operational teams to deliver high-quality content at scale.
Preferred:
Experience with UGC platforms like Reddit.
Experience working with social media creators and influencers.
Specific Knowledge, Skills, Certifications and Abilities:
Experience with social media publishing and analytics tools—Dash Hudson, True Anthem, etc.
Excellent written and verbal communication skills.
Ability to work independently and collaboratively.
Strong organizational skills and attention to detail.
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $64,350.00 - $70,000.00 California: $68,640.00 - $70,000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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