Digital Media Account Executive - job 1 of 2
The Digital Media Sales Account Executive is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings.
- Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels -- mobile, tablet and web
- Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services
- Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB’s grow successfully
- Develop local sales strategies in major industry verticals (auto, medical, etc.)with clear goals and measurable objectives that can be tied to revenue growth.
- Establish, maintain and grow relationships with advertisers and agencies
- Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
- Consistently communicate with clients on all business activity
- Complete knowledge of the market and competitive landscape
- Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs
- Meet and exceed performance management targets for account activity and revenue generation
- Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives
- Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget
Requirements & Skills:
- BA or BS in Business, Marketing or Advertising preferred
- 5+ years of digital media sales and marketing experience preferred
- Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
- Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
- Effective communication and client presentation skills
- Ability to interact with high-level decision makers
- Ability to sell through a consultative sales experience
- Ability to sell a vast array of products
- Excellent follow-up, strong organizational skills and attention to detail
- Proven ability to meet and exceed sales goals and secure revenue goals
- Interest and passion for digital trends and how they relate to the media/ broadcast industry
- Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives
- Resourceful, self-motivated and a skillful multI-tasker\
- Strategic foresight
- Valid driver’s license with an acceptable driving record
Average salary estimate
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