Director of Digital Marketing and Website Strategy
Skills
- Strong expertise in full-funnel digital marketing including SEO, paid media, and email.
- Experience with website UX design, development, and analytics tools.
- Data-driven decision making and ability to communicate insights to senior leadership.
- Leadership and team management skills in high-autonomy environments.
- Proficient in cross-functional collaboration and project management.
Responsibilities
- Develop and articulate digital journey strategies that engage target personas and support business goals.
- Design, execute, analyze, and optimize organic search, paid media, website experience, and post-conversion marketing campaigns.
- Manage and grow a diverse team including UX, web operations, development, paid media, email marketing, and analytics.
- Partner with agencies and cross-functional teams to enhance web experience and campaign effectiveness.
- Implement governance, quality assurance, and consistent customer experience standards across digital platforms.
- Collaborate to integrate marketing campaigns spanning product, brand, content, and regional teams.
Education
- Typically requires a bachelor’s degree related to marketing, business, or technology.
Benefits
- Stock option grant eligibility
- Annual bonus eligibility for certain roles
- Medical, dental, and vision benefits
- 401(k) retirement plan
- Paid time off and leaves of absence
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
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