Strategist, Marketing & Strategy

Formative is seeking a Strategist with a passion for digital marketing, executive communications, and using data to make informed decisions about channels and content. This full-time role will support major client projects and initiatives.  

Who We Are

Formative is a Seattle-based agency of professionals who are passionate about helping solve society’s most pressing challenges by connecting with audiences in deep, meaningful ways. We operate in the arenas of social good and purpose-driven brands, working to design and launch campaigns, programs and platforms that maximize impact on behalf of clients including Gates Ventures, Child Mind Institute, Allen Family Philanthropies, Microsoft, and Amazon Sustainability to name a few. 
Our people are relentless seekers, problem solvers, thoughtful collaborators, and sector experts. We’re inspired by doing work that matters in the world and delivering powerful solutions that help solve our clients’ biggest priorities. 

Who We’re Looking For

We are looking for a strategist with a focus on communications—particularly organic social media—to join our team and help drive thought leadership and executive communications programs. This role is ideal for someone who wants end-to-end ownership over digital channels: monitoring conversations, pitching and writing organic content, and reporting on impact. The right candidate is a strong, concise writer who’s curious about social impact, energized by the rhythm of daily delivery, and excited to build and evolve a growing organic function. They should thrive in structured, delivery-focused environments, be eager to see how their work connects to a broader communications system, show potential to take on long-form or non-social projects as their role expands, and enjoy digging into a range of social impact topics.  

Requirements (candidate should be proficient in all of these)

• Minimum 2+ years agency, or client marketing experience, with an emphasis on communications, content development (including writing content for social channels), and reporting and insights.  
• Strong writing skills and content production experience across short- and long-form formats—able to craft clear, engaging, and strategic copy for social media (including LinkedIn) and other communications channels.
• Experience monitoring and analyzing digital conversations (social listening) to inform messaging, strategy, and content planning. 
• Ability to synthesize insights from multiple data sources (e.g., social analytics, audience research, topic documents, platform trends) into clear takeaways and recommendations. 
• Knowledge of multichannel marketing (particularly social), and understanding what makes each channel unique and how to engage audiences in each platform. Comfort receiving input from multiple collaborators and iterating on content drafts and strategy memos. 
• Excellent verbal and written communication skills, including competency with PowerPoint or slide tools for presenting ideas. 
• Comfortable working in a fast-paced environment and able to stay organized while juggling multiple tasks. 

Secondary Skills (candidate should be proficient in some of these)

• Experience creating or managing content calendars for organic social media. 
• Familiarity with social media platforms, their audiences, and their evolving best practices 
• Ability to develop or track content performance using KPIs, native analytics tools, and dashboards 
• Foundational understanding of brand voice and messaging frameworks 
• Exposure to program or campaign strategy and implementation 
• Ability to organize qualitative and quantitative findings into clear summaries and visual formats 
• Knowledge of media, advocacy, or cause-based communications landscapes 
• Interest in social impact work and excited to learn about topics like global health and climate.  

Responsibilities

• Work collaboratively as part of a client service team to deliver strategic marketing and communications programs, with a focus on organic social media. 
• Conduct social listening and contribute to daily and weekly summaries of relevant online conversation trends, themes, and opportunities. 
• Advises on platform-specific best practices to optimize content performance and audience reach. 
• Pitch organic social media content ideas that reflect insights from listening, current events, or campaign objectives. 
• Draft and edit organic social content across social channels (LinkedIn, Instagram, FB, X and others)—tailored to specific audiences, voices, and goals. 
• Monitor social content performance and contribute to reporting and analytics on a regular cadence, post-campaign wrap-ups, and in response to ad hoc client requests. 
• Support project management across multi-workstream programs, including content timelines, coordination with internal and client teams, and using project management software like Asana.  
• Contribute to research and synthesis activities as needed, including landscape reviews or channel audits that inform communications planning. 
• Generate long form thought leadership content. 
• Additional responsibilities as client and business needs evolve.

Work Location
This opportunity is located in Seattle, WA. 

Formative has a ‘2-3-5 Hybrid Office’ Policy. We ask that all employees who live in the Seattle metro area work from the Formative Seattle office 2 days per week within a 3-day window -- Tuesday, through Thursday -- each week. Formative employees work 5 days per week as a norm with periodic evening and weekend work when required to meet client deadlines.  

Salary Range
$65k - $95k, inclusive of associate through senior strategist titles  

Benefits
Competitive compensation package based on experience including medical, dental, vision, and life insurance. Formative also contributes a percentage of your salary to a 401K account that is 100% vested.  

We are committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more at www.formativeco.com