Product Marketing Manager
Skills
- Strong understanding of cybersecurity products and market trends.
- Excellent verbal and written communication skills.
- Ability to create impactful content for technical and business audiences.
- Experience collaborating cross-functionally in fast-paced environments.
- Analytical mindset with data-driven decision-making skills.
- Familiarity with Salesforce, Allego, and Outreach tools.
Responsibilities
- Craft clear, compelling product messaging and value propositions based on cybersecurity market insights and buyer personas.
- Partner with Product teams to understand product vision and execute launches and feature releases.
- Collaborate with content marketing to produce PR materials, whitepapers, blogs, and campaigns.
- Equip sales with tools including battle cards, talk tracks, and competitive intelligence.
- Produce sales collateral such as 1-pagers and decks reflecting product value propositions.
- Create persona-based content including customer success stories.
- Monitor market trends and competitors to inform product strategy.
- Report on sales enablement effectiveness and usage metrics.
Education
- Bachelor's degree in Marketing, Business, or related field preferred.
Benefits
- Hybrid work model with 2 days onsite in Boston.
- Opportunity to work cross-functionally with Product, Sales, and Revenue teams.
- Exposure to cybersecurity industry and market trends.
- Collaborative and fast-paced work environment.
Average salary estimate
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Our mission is to power every security decision. Security is all we do, and it always has been. Whether our clients are tackling initiatives that are strategic, policy-based, or controls-focused, we are here to support them. We pride ourselves on ...
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