Product Marketing Manager, Subscriptions and Customer Growth

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing or product operations, working across one or more marketing tools.
• Experience working cross-functionally with various stakeholders and teams.
• Experience in Go-to-Market (GTM) strategy and execution.
  

Preferred qualifications:

• Experience with editorial, go-to-market or product strategy.
• Experience in project management, including managing timelines, budgets, Statements of Work (SOWs), and communicating updates to Executive Leadership.
• Experience with editorial, go-to-market or product strategy.
• Knowledge of the Google brand and what Google-grade creative looks and feels like.
• Ability to collaborate with multiple teams, cross-functional partners, and agency partners.
• Excellent communication skills.

About the job:

The Subscriptions and Customer Growth Marketing organization helps users unlock the full value of Google by driving consumer apps and subscription growth. We partner with product engineering and insights to understand the user and bring helpful products to market while deepening the consumer relationship. We are passionate about showing consumers how to get more out of their favorite Google subscriptions and consumer apps.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $141,000-$207,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities:

• Develop and implement the goal for content curation across owned and operated channels, including Homepage Promo, aligning editorial choices with company Objectives and Key Results (OKRs), product value and Google's brand.
• Build partnerships with product, marketing, and brand teams, ensuring content reflects product capabilities and resonates with target audiences.
• Leverage analytics and user research to guide editorial choices, measure impact, and continuously refine content strategies.
• Stay ahead of emerging trends in content curation, digital storytelling, and user experience to drive innovation. 
• Manage day-to-day operations of the Google HPP channel, and coordinate with vendors and agencies to ensure timely execution of planned campaigns. Oversee HPP governance approvals process (e.g., HPP Committee, MMG approval, etc.) for campaigns.