Head of Demand Generation and Growth
Skills
- Expertise in B2B demand generation and scaling marketing programs.
- Strong experience with AI-driven marketing and data analytics.
- Proficiency with Salesforce, Marketo, Bizible, GA4, and marketing automation tools.
- Advanced skills in omni-channel digital marketing and media planning.
- Ability to develop and manage nurture and retargeting programs.
- Leadership experience managing senior marketing teams and agencies.
- Excellent cross-functional collaboration and communication skills.
Responsibilities
- Develop and execute omni-channel demand generation strategies for startups and small businesses.
- Align sales, RevOps, and marketing strategies to optimize pipeline and campaign performance.
- Leverage AI, automation, and data to scale and personalize growth initiatives.
- Set acquisition goals and manage digital campaigns across multiple ad platforms.
- Oversee lifecycle marketing to accelerate funnel conversions and lead scoring.
- Manage marketing operations, tech stack, and reporting infrastructure.
- Lead and mentor a team of senior marketers and oversee agency partnerships.
- Collaborate cross-functionally with Sales, Product Marketing, RevOps, and other teams.
Education
- Bachelor’s degree in Marketing, Business, or related field is typically expected.
Benefits
- Flexible vacation and time-off policy
- All federal holidays observed
- Wellness benefits including Modern Health, Headspace, One Medical, Aaptiv, Rightway
- 12 weeks 100% paid parental leave for birthing and non-birthing parents
- 401(k) retirement plan
- Equity eligible for full-time employees
Average salary estimate
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