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Senior Marketing & Communications Specialist - Earned Media image - Rise Careers
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Senior Marketing & Communications Specialist - Earned Media

The Senior Specialist, Earned Media supports the strategic communication goals of Mayo Clinic Platform (MCP) and Mayo Clinic International (MCI) by securing and elevating high-impact media coverage that enhances brand reputation, thought leadership, and stakeholder engagement globally. This role focuses on identifying compelling stories, engaging with media outlets and journalists, and supporting proactive and reactive media relations in alignment with enterprise communications priorities.
 

Key Responsibilities:

•Support development and implementation of earned media strategies tailored to support MCP’s innovation and MCI’s global market growth and visibility.
•Collaborate with subject matter experts, MCP and MCI leadership, and content teams to source and shape stories that demonstrate thought leadership, clinical excellence, patient impact, and digital innovation.
•Draft compelling media materials including press releases, talking points, media briefs, and Q&As that reflect institutional voice and messaging consistency.
•Identify, pitch, and place high-value media opportunities in top-tier global, regional, and trade outlets.
•Cultivate and manage relationships with journalists, editors, and influencers covering healthcare, health technology, AI, and global health trends.
•Support issues response and media inquiries in coordination with the Director of Communications for Issues and Reputation Management..
•Monitor media coverage and sentiment for emerging issues, regional sensitivities, and reputational risk, providing timely reports and recommendations.
•Track and report on earned media outcomes, coverage quality, reach, and message pull-through using appropriate media analytics tools
•Ensure alignment with enterprise media relations.

Average salary estimate

$90000 / YEARLY (est.)
min
max
$70000K
$110000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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EMPLOYMENT TYPE
Full-time, unknown
DATE POSTED
July 25, 2025
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