Practice Marketing Manager

Position Overview

Now Hiring! Practice Marketing Manager

Department: Practice Success

Reports to: Practice Marketing Manager

Status: Exempt

Location: Remote, United States

Schedule: Full-Time, M-F

At Onspire Health Marketing we are more than a healthcare marketing agency. As architects of strategy, we ignite remarkable growth for healthcare organizations of all types!

We bring full-service capabilities to enterprise organizations, with deep expertise in medical specialties to leverage tech-enabled growth solutions. As collaborative, strategic thinkers who combine digital innovation with data-driven marketing, we understand unique challenges and craft solutions that captivate and resonate. beyond conventional methods to accelerate intelligent growth for medical practice, hospitals, health systems and healthcare organizations of all types.

Our Mission: is to ignite long-term growth for our healthcare clients through strategy and integrated digital marketing solutions. As the epicenter of purpose-driven growth, we will inspire better, more sustainable health for providers, patients, and communities.

Our Core Values:

• Empathy - understanding client needs to customize solutions.
• Integrity - doing the right things to earn and keep our clients' trust.
• Innovation - embracing the cutting edge for excellence and agility.
• Collaboration - partnering with others to advance the mission.
• Curiosity - exploring and pushing the limits of what's possible.

Benefits

• Medical Insurance: Comprehensive health coverage to support your well-being.
• Vision Insurance: Coverage for eye care and prescription eyewear.
• 401(k) Retirement Plan: Competitive retirement savings plan with employer match.
• Paid Time Off (PTO): Generous vacation, sick leave, and holiday pay.
• Remote and Flexible Work Schedules: Opportunities for a hybrid or fully remote work environment, with flexible hours to balance work and life.

About the Role:

The Practice Marketing Manager is responsible for developing and executing marketing strategies that drive growth and enhance the visibility of healthcare practices. They will collaborate with cross-functional teams to create targeted marketing campaigns, optimize client engagement, and increase patient acquisition and retention. This role involves overseeing digital and traditional marketing initiatives, tracking performance, and ensuring alignment with overall practice objectives.

Duties & Responsibilities

• Develops and executes marketing strategies and campaigns tailored to healthcare practices, focusing on patient acquisition and retention.
• Collaborates with practice leaders to identify marketing opportunities that align with practice goals.
• Oversees the implementation and performance of marketing strategies, including SEO initiatives, paid media, website content, social media, print materials, and email campaigns.
• Develops and maintains strong relationships with key stakeholders, providing strategic guidance on marketing initiatives.
• Monitors and analyzes the performance of marketing campaigns, adjusting strategies as needed to improve effectiveness and ROI.
• Manages and maintains the practice's online presence, including social media profiles, reviews, and SEO optimization.
• Collaborates with internal teams, including marketing, design, and analytics, to optimize campaign effectiveness.
• Identifies opportunities for upselling and cross-selling additional services to clients.
• Addresses client concerns proactively and implement solutions to enhance customer experience.
• Stays informed about industry trends, competitive landscape, and emerging healthcare marketing strategies.
• Maintains detailed documentation of client interactions, project timelines, and deliverables.
• Works closely with leadership to improve client engagement strategies and retention.
• Assist team members with administrative tasks on an ad hoc basis, as needed.
• Ability to spot at-risk clients and build a plan to protect revenue.
• Coordinate with external agencies or vendors to support marketing efforts, such as website development or content creation.
• Organizes and manages events, webinars, or community outreach programs to promote the practice and engage patients.
• Tracks market trends, competitor activity, and patient preferences to inform marketing strategies.

Required Skills & Abilities

• Bachelor’s degree in Marketing, Communications, Healthcare Administration, or a related field required.
• Minimum of 5–7 years of experience in healthcare marketing or practice management.
• Strong experience in digital marketing, account management, including SEO, content marketing, and social media strategy.
• Proven ability to develop and execute marketing campaigns that drive patient engagement and acquisition.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content.
• Experience with marketing automation tools, CRM systems, and analytics platforms (e.g., Salesforce, Google Analytics, HubSpot).
• Strong project management skills with the ability to handle multiple tasks and meet deadlines.
• Ability to collaborate effectively with internal teams, external partners, and healthcare professionals.

Physical Requirements

• Prolonged periods of sitting and working on a computer.
• Occasional lifting or carrying of items up to 20 pounds, such as marketing materials or event supplies.

An Equal Opportunity Employer

We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.