Director of Marketing - Hybrid (Req. #736)

Founded in 1994 and celebrating 30 years in business, Mindex is a software development company with a rich history of demonstrated software and product development success. We specialize in agile software development, cloud professional services, and creating our own innovative products. We are proud to be recognized as the #1 Software Developer in the 2023 RBJ's Book of Lists and ranked 27th in Rochester Chamber’s Top 100 Companies. Additionally, we have maintained our certification as a Great Place to Work for consecutive years in a row. Our list of satisfied clients and #ROCstar employees are both rapidly growing— Are you next to join our team?

Mindex is seeking a Director of Marketing to own the strategy, execution, and performance of our entire marketing function. This leader will develop and execute data-driven go-to-market strategies and multi-channel campaigns designed to generate qualified leads and accelerate growth. This role is responsible for managing all marketing resources, plans, and processes, while simultaneously owning the corporate brand and optimizing the buyer journey to deliver measurable, high-impact results.

Essential Functions:

Strategy & Leadership

• Serve as a key member of the senior leadership team, collaborating to set company-wide strategy, define OKRs, and report on progress.
• Partner with Product and Services leaders to develop and execute go-to-market (GTM) strategies, aligning Mindex's product suite (SIS, MTSS, Analytics, etc.) with ideal K-12 customer profiles.
• Lead, mentor, and manage a small, agile marketing team, fostering a "player-coach" culture where you are actively involved in execution.
• Own and grow co-marketing relationships with strategic partners (e.g., AWS, integration partners) to drive channel-based growth and mutual success.

Demand Generation & Content Marketing

• Design, execute, and optimize end-to-end, multi-channel demand generation campaigns (digital, email, social, paid media, events, webinars) to build and accelerate the sales pipeline.
• Develop and manage the master marketing and content calendar, aligning all activities with GTM strategy, sales cycles, and key K-12 seasonal milestones.
• Oversee and directly contribute to content creation, developing compelling assets (case studies, white papers, blog posts, webinars, sales collateral) that establish Mindex as a thought leader in K-12 data and technology. 

Brand, Communications & Events

• Act as the primary brand steward, ensuring consistent messaging, tone, and visual identity across all internal and external touchpoints.
• Develop a powerful brand narrative that highlights customer success stories and the measurable impact of Mindex solutions on K-12 districts.
• Collaborate with HR to develop and execute an internal communications strategy that fosters employee engagement and aligns the team around company goals.
• Own the strategy, planning, and execution of all marketing-led events (industry conferences, customer user groups, webinars) to maximize ROI and brand presence.

Marketing Operations, Analytics & Reporting

• Define, track, and report on key marketing KPIs (MQLs, SQLs, conversion rates, pipeline influence, campaign ROI), providing actionable insights to the leadership team.
• Own and manage the marketing technology stack (led by HubSpot) and the company swag store (Stadium), ensuring they effectively support all key business functions (sales, marketing, account management, and HR)

Education & Experience:

• Bachelor’s degree in marketing, Business, Communications, or a related field; MBA or advanced degree is a strong plus.
• 10+ years of progressive marketing experience in B2B SaaS, with a strong preference for the K-12 EdTech market (e.g., SIS, SPED, MTSS, Analytics).
• Demonstrated "full stack" marketing expertise across key disciplines: demand generation (ABM, digital, social), product marketing, content strategy, marketing operations, and branding.
• A proven track record of developing compelling content and executing successful, integrated marketing campaigns that demonstrably build the sales pipeline.
• Data-driven and analytical mindset, with deep experience in defining KPIs, measuring campaign ROI (HubSpot experience preferred), and using data to optimize performance.
• Exceptional communication and collaboration skills with a history of building alignment and influencing strategy with senior leadership and cross-functional partners (especially Product, Sales, and Services).
• Proven ability to present marketing strategy, performance metrics, and progress against OKRs to an executive leadership team.

Skills & Competencies:

• Self-directed, highly organized, and driven with a growth mindset.
• Embraces ambiguity and makes sound judgments with imperfect information.
• Demonstrates initiative, follow-through, and courage to challenge organizational thinking.
• Maintains a customer-centric attitude while balancing business priorities.
• Exceptional creative, analytical, and critical thinking skills.
• Strong ability to consult, influence, and facilitate difficult discussions to negotiate priorities.
• Proven success managing multiple projects, prioritizing effectively, and maintaining attention to detail.
• Deep curiosity and eagerness to learn new marketing trends and techniques.
• Experience with CRM and marketing automation platforms (HubSpot, Marketo, Salesforce); ability to develop HubSpot admin proficiency.
• Skilled in interpreting data, analyzing metrics, and making data-informed decisions.
• Strong sense of aesthetics and passion for compelling, witty, and effective communication.

Licenses & Certifications:

• Asset: Marketing Certification (Marketo Certified Expert, HubSpot Certification, etc.)
• Asset: AWS Certified Cloud Practitioner
• Bonus Asset: Project Management (PMM, Project Management Certificate, Agile Scrum training)

• Medical Insurance (with a free option!)
• Dental Insurance
• Vision Insurance
• Company Paid Life and AD&D Insurance
• Optional Additional Life Insurance
• Company Paid Short-Term Disability Insurance
• Company Paid Long-Term Disability Insurance
• Medical and Dependent Care Flexible Savings Accounts (FSA)
• Health Savings Accounts with Company Contributions
• Optional Hospital Indemnity, Accident and Critical Illness Insurance as well as Legal Assistance

Our Perks:

• Flexible Time Off
• Eight Paid Holidays
• Pre-tax and Roth 401(k) Options with Company Match
• Investment in Professional Development including a license to Udemy training courses and leadership training
• Employee Assistance Program
• Adoption Assistance
• Pet Insurance Discounts
• Tickets to local sporting events
• Team building events
• Holiday and celebration parties

The band range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets, education, experience, training, certifications, internal equity, and other business and organizational needs. It is not typical for an individual to be hired at, or near, the top of the range for their role; and compensation decisions are dependent on the facts and circumstances of each case. The range for this role is $140,000 - $190,000.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor, or take over sponsorship of an employment Visa at this time.