Associate Manager, Omnichannel Retail Marketing (Amazon)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

Mattel is seeking an Associate Marketing Manager, Omnichannel Retail Marketing - Amazon based here at our worldwide headquarters in El Segundo, CA on our Omni-channel Retail Marketing Team. This position will support the execution of the Amazon Marketing Strategy across Amazon’s Toys & Games Category. This role will collaborate and develop deep partnerships with key internal and external stakeholders at Mattel (Sales, Brand Marketing, Shopper and Business Insights, Creative Services, Media, etc.) and Amazon (Vendor Managers, Marketing/Merchandising, Advertising, Offline, Operations, etc.).

What Your Impact Will Be: 

Marketing/Merchandising

• Lead development of full year go-to-market Amazon brand plans in partnership with Amazon Retail Marketing lead. 
• Champion execution of Amazon merchandising and promotional plans to support Sales, US Marketing, Brand, and Amazon event priorities across Amazon’s entire ecosystem
• Collaborate closely with retail media team to develop strategies to reach target shoppers and drive incremental sales
• Orchestrate customer business reviews in partnership with Sales team by performing business analysis, translating findings into actionable insights, and developing impactful presentations to deliver fact-based recommendations
• Coordinate with Amazon Vendor Managers on all Amazon-led program executions to ensure insights-driven, best-in-class planning including Holiday Gift Book, Holiday Toy List, Amazon Advertising, Baby Registry, etc
• Partner with Digital Operations team to optimize product detail pages and inform asset development
• Lead and maintain brand stores including coordinating with marketing, sales and creative teams to ensure content, images, and product selection maximize brand presentation and sales conversion
• Support exploration and execution of new or beta opportunities to positively impact sales, profitability and customer experience across Amazon
• Analyze Amazon provided data and collaborate with key stakeholders to deliver insights-driven recommendations that inform future product development and selection
• Collaborate with Global Business insights teams at Mattel and Amazon to identify and pursue new trends and opportunities
• Maintain excellent relationships with key account stakeholders to influence and maximize promotional opportunities

Marketing Analysis & Synthesis

• Complete thorough analysis of marketing programs (ie. promotions, merchandising, brand stores) to determine ROI and identify optimization opportunities:
  • Analyze sales lifts at brand, segment and item level
  • Help build post-mortems and create holistic reports across marketing program levers
  • Partner across cross-functional teams to lead this reporting in partnership with Sales Analyst
  • Synthesize quantitative and qualitative information to educate team on learnings as well as to inform recommendations
• Synthesize key data points, identify trends and recommend/execute activities to maximize sales conversion and deliver an optimal customer experience on Amazon
• Synthesize data available from Amazon Advertising as well as other strategic data sources to recommend optimizations to our marketing efforts

• As needed, perform insights, market share, competitive analysis, etc.

What We’re Looking For:

• Minimum of 5 years’ work experience, preferably in Online Retail, eCommerce/DTC, Digital Marketing, or Business Analytics
• eCommerce / Online Retailing / Amazon merchandising, marketing, and media experience
• Strong quantitative business analysis skills with the ability to interpret data and provide insights
• Strong story-telling and presentation skills as well as executive presence
• Complex problem-solving techniques/skills
• Creative, outside-the-box thinker with a passion for challenging the status-quo
• Ability to build relationships with cross functional partners
• Independent, self-starter
• Resilient, demonstrating optimism and passion to continually focus and achieve goals
• Team first mentality
• Passion for Mattel & Fisher-Price portfolio of brands
• CPG, toy, or consumer facing industry experience preferred
• Proficient in both Excel and Power Point
• Bachelor’s degree, Business Administration or Marketing; MBA Preferred
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

The annual base salary range for this position is between $108,000 and $130,000
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy