At Praetorian, our mission is to prevent breaches before they occur. We envision a world where cybersecurity is proactive, not reactive—where organizations shift from an "assume breach" mindset to a prevention-first strategy that keeps them ahead of evolving threats.
We deliver on that vision by hiring the top 1% of offensive security talent and empowering them to tackle the industry’s most complex security challenges. Our team of elite engineers operates at the forefront of adversary simulation, application security, cloud security, and beyond.
Through red team engagements, sophisticated attack simulations, and Chariot—our fully managed continuous threat exposure management platform—we help organizations stay in control of their dynamic attack surfaces. Our human-led, tech-enabled approach allows clients to uncover and remediate exploitable vulnerabilities before they can be leveraged by real-world threat actors.
If you’re drawn to technical excellence, continuous learning, and work that truly makes an impact, you’ll thrive at Praetorian.
Position Overview:
We are seeking a dynamic and results-driven Demand Generation Specialist to join our team. The ideal candidate will be responsible for developing and executing marketing campaigns that drive demand and generate leads for our cybersecurity solutions. As a Demand Generation Specialist Praetorian, you will play a crucial role in driving our mission forward. By developing and executing impactful marketing campaigns, you will be directly contributing to our goal of bringing together the world's brightest minds to tackle the cybersecurity challenge.
Career Opportunity:
Join an industry with massive societal, economic, and political importance in the 21st century
Work alongside some of the best and the brightest minds in the security industry
Leave an indelible mark on a company where individual input has a real impact
Align your career trajectory with a hyper-growth company that is on the move
Core Responsibilities:
Drive measurable increases in qualified lead generation and pipeline growth by developing and executing strategic multi-channel marketing campaigns
Enhance customer acquisition and revenue growth by optimizing campaign performance, utilizing data and analytics to make informed decisions that improve ROI
Strengthen brand awareness and market positioning by creating compelling marketing materials that resonate with our target audience and communicate the unique value of our cybersecurity solutions
Design, execute, and quantify lead generation strategies with a focus on minimization of CAC while maximizing qualified volume.
Desired Qualifications:
3+ years of experience in demand generation or similar role
Prior experience in B2B marketing strategy and tactics
Strong knowledge of popular digital marketing platforms and tools
Knowledge about both inbound and outbound marketing
+1 Qualifications:
Prior experience cybersecurity or tech industry a major plus
Experience with Account Based Marketing (ABM)
Experience with campaign strategies relating to Content Marketing, Paid Advertising, Social Media, and Events.
Familiarity with common test statistics and distributions
Certifications in digital marketing or related fields
Familiarity with up and coming platforms and technologies being revolutionized by AI
Experience using with our existing martech stack including HubSpot, 6sense, Clay, Warmly, SEMrush, Zapier, Google Analytics, Google Tag Manager
Experience with advertising channels such as Google Adwords, LinkedIn, Youtube, Reddit, X, and so on.
A bachelors degree in Marketing, Business Administration, or a related field
Desired Behaviors:
Innovative and creative thinker who is always looking for new ways to drive demand
Proactive and self-motivated with a strong desire to succeed
Ability to maintain high levels of output and work ethic
Strong analytical skills with the ability to make data-driven decisions
Excellent attention to detail and ability to manage multiple projects simultaneously
Strong interpersonal skills with the ability to build relationships across all levels of the organization
Compensation & Benefits:
Competitive salary
Equity Incentive Plan, offering ownership stakes in the company
Continuous learning opportunities through our internal Learning & Development (L&D) program
Comprehensive health and dental insurance coverage
Immediate 401(k) matching
Paid maternity and paternity leave
At Praetorian, we don’t just hire for open roles—we seek out mission-driven security professionals who are passionate about outsmarting adversaries and preventing breaches before they happen. If you're drawn to uncovering the unknown, pushing technical boundaries, and making a real impact, you’ll be right at home here.
You’ll work alongside some of the best minds in the industry to help the world’s leading companies take control of their evolving attack surfaces. We thrive on bold thinking, technical excellence, and a shared commitment to building a more secure future.
Ready to do your best work—with the best in the field? Apply today.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
We are committed to an inclusive and diverse Praetorian. We are an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, disability, veteran status, genetic information, marital status, or any other legally protected status.
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Praetorian is an information security provider dedicated to helping organizations achieve risk-management success. Praetorian helps clients identify, prioritize, and mitigate risk. The business is headquartered in Austin, Texas.