Associate, Brand Marketing Manager, Boston, MA

Associate, Brand Marketing Manager, Boston, MA

Country: United States of America

Your Journey Starts Here:

Santander is a global leader and innovator in the financial services industry. We believe that our employees are our greatest asset. Our focus is on fostering an enriching journey that empowers you to explore diverse career opportunities while nurturing your personal growth. We are committed to creating an environment where continuous learning and development are prioritized, enabling you to thrive both professionally and personally. Here, you will find ample opportunities to connect and collaborate with talented colleagues from around the world, sharing insights and driving innovation together. Join us at Santander, where you are supported by a culture of engagement and a commitment to your success.

An exciting journey awaits, if you are interested in exploring the possibilities We Want to Talk to You!

The Difference You Make:
Santander is seeking a talented Brand Marketing Manager to join the Brand team. In this role, you’ll be responsible for helping to shape the brand narrative and coordinating the execution of brand initiatives that drive performance and growth. The ideal candidate is proactive, creative and detail oriented. Our goal is to build a best-in-class brand through breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes while helping redefine how consumers experience banking.

 

With direction and oversight from the Director of Brand Marketing, you’ll be responsible for the following:

• Assist in developing brand plans, marketing calendars, and go-to-market strategies
• Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences
• Manage end-to-end execution of integrated marketing campaigns that include broadcast, digital, social, influencer and owned channels
• Track timelines, budgets, and deliverables for brand initiatives and product launches
• Organize internal meetings, manage status updates, and keep stakeholders aligned
• Ensure all materials comply with brand guidelines and legal/regulatory standards
• Manage external creative agencies and vendors to ensure timely delivery of assets and materials
• Manage the budget for projects and make recommendations to most effectively leverage the spend to drive business impact
• Collaborate with functional internal experts across PR, media, partnerships, social influencer, loyalty marketing and design teams to ensure consistent and impactful communications
• Define KPIs and measure campaign effectiveness across channels and create regular performance reports for leadership
• Participate in post-launch evaluations and help apply learnings to future campaign efforts
• Stay current on the competitive landscape, storytelling strategies, and emerging market trends

What You Bring:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's Degree or equivalent work experience: Marketing, Public Relations, Communications, Business Administration or equivalent field. - Required.

• 5+ Years Marketing, Communications or related experience. - Required.
• 3+ Years in a brand marketing role developing and implementing brand strategies based on consumer insights, market data, category trends, and the competitive environment. - Required.

 

• Experience managing creative agencies and vendor relationships   
• Proven ability to manage end-to-end campaigns across multiple channels
• Experience with analytics tools (Google Analytics, social listening, etc.)
• Excellent written and verbal communication skills
• Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix

Certifications:
No Certifications listed for this job.

It Would Be Nice For You To Have:
Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.

What Else You Need To Know:

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

$75,000.00 USD$125,000.00 USD

Link to Santander Benefits:

Santander Benefits - 2025 Santander OnGoing/NH eGuide (foleon.com)

Risk Culture:

We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

EEO Statement:

At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions:

Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and/or furniture may be required.

Employer Rights:

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.

What To Do Next:

If this sounds like a role you are interested in, then please apply.

We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at TAOps@santander.us to discuss your needs.