Marketing Specialist

Description

Franklin Street is currently seeking a Marketing Specialist to join our team in Tampa, FL.

The ideal candidate must possess a bachelor's degree or 3 or more years of experience in a general marketing field. Proficiency in Adobe Creative Suite (especially InDesign, Illustrator, and Photoshop) is required. Must have knowledge of office administrative procedures and demonstrated administrative/organizational skills. To be considered for this role, the candidate must possess a high level of in computer skills including MS Office applications.

Position Overview:

The Marketing Specialist plays a crucial role in supporting the marketing team’s efforts to achieve the company’s defined corporate marketing objectives. This role is best suited for someone with a basic understanding of commercial real estate, excellent communication skills, creativity, and a data-driven approach to marketing.

• Work closely with cross-functional teams to ensure alignment on marketing strategies and goals.
• Plan and execute trade shows, sponsorship activations, and internal company events, whichincludes coordinating logistics, promo items, and any follow-up activities.
• Manage components of the marketing budget, ensuring cost-effective allocation of resources.
• Assist department leadership in management of ongoing and special projects.
• Monitor and analyze marketing metrics. Generate regular reports to assess the effectiveness ofmarketing initiatives and recommend improvements.
• Manage the review and updates across all digital and print materials.
• Responsible for collaborating with the marketing team for designing, creating, and deliveringmarketing programs to support the growth and expansion of services and markets.
• Performs other duties as assigned.

Requirements

Technical Proficiency

• Proficient in Adobe Creative Suite (especially InDesign, Illustrator, Photoshop)
• Comfortable working with marketing/design platforms (e.g., Canva, Constant Contact, Revere)
• Basic understanding of file types, resolution, print vs. digital formats

Graphic Design & Branding

• Strong design sense with an eye for layout, typography, and aesthetics
• Ability to create on-brand marketing materials using templates or from scratch
• Skilled at customizing templates while maintaining brand consistency
• Familiarity with brand guidelines and ability to follow them closely

Marketing Knowledge

• Understanding of general marketing principles
• Experience with email marketing campaigns
• Familiarity with social media marketing and content creation

Collaboration & Communication

• Ability to work closely with agents, marketing team, and lead designers
• Comfortable receiving direction and constructive feedback
• Proactively communicates and asks for help to avoid delays

Organization & Project Management

• Strong multitasking skills and ability to prioritize projects
• Able to manage multiple design requests and deadlines at once
• Keeps track of requests, timelines, and follow-ups

Detail-Oriented

• Excellent attention to detail. Proofreads, checks formatting, and ensures all agent info is accurate
• Reviews all work before final delivery

Creatively disciplined: Able to bring fresh ideas while working within brand constraints

Takes initiative: Doesn’t wait to be told when something’s unclear or delayed

Efficient & reliable: Meets deadlines consistently and manages workload responsibly

Adaptable: Can pivot between projects quickly

Client-service mindset: Professional, flexible, patient, and agent-focused in all communication

About Franklin Street:

Franklin Street is a family of full-service real estate companies focused on delivering value-added solutions to meet clients’ evolving needs. Through a collaborative philosophy of leveraging the resources, expertise, and experience of each of its divisions—Real Estate, Capital, Insurance, Property Management, and Project Management—Franklin Street offers unmatched value and optimal solutions for clients nationwide.

Make your next career move with Franklin Street. With seven lines of business and nine offices across, that perfect opportunity you’ve been looking for is here. We believe in hiring a mix of experienced and new talent to join our team of professionals. Whatever your expertise, wherever you are on your career path, Franklin Street is your destination for success.

Learn more about Franklin Street and our award-winning culture at www.FranklinSt.com.

Franklin Street offers competitive salaries, medical – including additional discounts, dental, and vision benefits, disability, and life insurance, 401(K), paid time off, and holiday pay. We also love working together to help the community through our company-sponsored philanthropy events.

Must be able to successfully pass pre-employment (post-offer) drug screen and background check.

Franklin Street and Lighthouse HR Services is an Equal Opportunity Employer: Race, Religion, Color, National Origin, Citizenship, Sex, Sexual Orientation, Gender Identity, Age, Disability, Ancestry, Veteran Status, Genetic Information, or any other classification protected by law.