Director of Marketing
Skills
- Proven expertise in lead generation, demand generation, and go-to-market strategy.
- Strong knowledge of commercial automotive and EV markets.
- Expertise in digital marketing tools and platforms, including CRM and marketing automation.
- Experience with data-driven marketing analytics and ROI measurement.
- Ability to produce and oversee marketing collateral and event materials.
- Proficiency with social media marketing, SEO, paid and organic advertising.
- Familiarity with modern AI marketing tools for automation and personalization.
- Excellent communication and project management skills.
Responsibilities
- Develop and execute lead and demand generation strategies for direct accounts and franchise dealerships.
- Design data-driven go-to-market strategies for new product launches and market expansions.
- Create sales collateral and marketing materials to support sales and business development.
- Provide marketing tools and co-op programs to dealers and partners to increase vehicle sales.
- Collaborate closely with sales and business development teams to align marketing with sales targets.
- Create customer journey marketing strategies that promote lead capture and retention.
- Analyze market trends and sales data to optimize marketing efforts and report on KPIs.
- Lead brand management activities to enhance brand awareness and customer engagement.
- Manage digital marketing initiatives including SEO, social media, email marketing, and website optimization.
- Plan and support impactful participation in events and trade shows to generate quality leads.
- Manage vendor relationships, budgets, and marketing department expenses.
Education
- Not explicitly stated but implied extensive relevant experience.
- Bachelor's degree typically expected in Marketing, Business, Communications, or related fields.
Benefits
- 100% employee-covered Health, Dental & Vision insurance
- Early-stage Stock Options
- Retirement savings plans including 401k, HSA, FSA
- Generous Paid Time Off (PTO) and Parental Leave
- Annual Vacation Bonus
- Wellness and Fertility Benefits
- Cell Phone Stipend
- Complimentary Meals and Stocked Kitchens
Average salary estimate
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