Lead- Field Marketing

About the Role 

We are looking for a Lead- Field Marketing to lead our conference, event, and regional marketing efforts with a laser focus on ROI. This leader will design and execute event strategies that generate pipeline, strengthen relationships with prospects/customers, and enable sales success. They will also oversee and coach a team of Market Development Representatives (MDRs), ensuring flawless campaign follow-up, lead conversion, and pipeline acceleration.

This role is both strategic and hands-on—ideal for a marketing leader who thrives at the intersection of event execution, demand generation, and sales alignment.

A Day in the Life 

Event Strategy & ROI

• Own the strategy, planning, and execution of all conferences, tradeshows, and customer/prospect events.
• Develop content, campaigns, and experiences that stand out and attract the right decision-makers.
• Define event objectives, success metrics, and post-event ROI reporting.
• Partner with Sales and BDR leadership to ensure high-quality lead capture, engagement, and conversion.

Demand Generation & Pipeline Impact

• Build integrated pre-, during-, and post-event campaigns that drive registrations, attendance, and sales opportunities.
• Align event marketing with broader demand generation programs (ABM, email, paid media, webinars, etc.).
• Ensure field marketing contributes meaningfully to pipeline creation and revenue growth.
• Partner with BDRs and MDRs to ensure fast, high-quality follow-up on all event leads.
• Design playbooks to move contacts from event interaction → qualified pipeline

Team Leadership (MDRs)

• Manage and mentor a team of Market Development Representatives (MDRs).
• Establish clear SLAs for event follow-up and pipeline contribution.
• Coach MDRs on messaging, outreach, and qualification best practices.
• Align MDR efforts with marketing campaigns and field programs to maximize lead-to-opportunity conversion.

Cross-Functional Alignment

• Partner closely with Sales, Product Marketing, and Revenue Operations to drive consistency in messaging, targeting, and measurement.
• Serve as the voice of the field, bringing market insights back into the organization.

What You Need 

• 6–8+ years of experience in B2B enterprise marketing, with significant experience in field marketing and event demand generation.
• Proven track record of driving event ROI and converting marketing investments into pipeline.
• Experience managing and developing high-performing MDR/SDR or inside sales teams.
• Strong project management skills.
• Ability to work cross-functionally with Sales, Marketing, and Operations leadership.
• Excellent analytical, communication, and leadership skills.
• Experience in Healthcare preferred.

Success Metrics

• Contribution of events to marketing pipeline and closed-won revenue.
• Event ROI vs. spend.
• MDR performance against lead conversion and pipeline contribution targets.
• Prospect and customer engagement at events.

We offer competitive benefits to set you up for success in and outside of work. 

Here’s What We Offer 

● Generous Paid Time Off: Recharge and relax with 22 days of fixed time off per year, in addition to company holidays—because we believe work-life balance fuels performance. 

● Best-in-Class Parental Leave: Spend quality time with your growing family. We offer one of the industry’s most generous parental leave policies to support you during life’s most important moments. 

● Recognition & Rewards: We celebrate wins—big and small. Get rewarded with monetary incentives and company-wide recognition for your impact and dedication. Your hard work won’t go unnoticed. 

● Comprehensive Insurance Coverage: Stay covered with medical, dental, and vision insurance, plus 100% company-paid short- and long-term disability and basic life insurance. Optional perks include discounted legal aid and pet insurance. 

Innovaccer Inc. is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive workplace where all employees feel valued and empowered regardless of any characteristic protected by federal, state or local law including, without limitation, race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, medical condition, disability, age, marital status, or veteran status. Innovaccer Inc. participates in the E-Verify program to confirm employment eligibility of all newly hired employees based out of the U.S. and employed by Innovaccer Inc. 

For any additional information, please visit the below websites:

E-Verify

Right to Work (English)

Right to Work (Spanish)

Disclaimer: 

Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at [email protected]. Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.