Senior Product Marketing Manager
Skills
- B2B SaaS product marketing and GTM strategy
- Product launch planning and execution
- Messaging and positioning for verticals, personas, and use cases
- Competitive intelligence and market research
- Cross-functional collaboration with Product, Sales, CS, and Marketing
- Strong written and verbal communication
- Data-driven post-launch analysis and optimization
- Revenue enablement and sales training development
Responsibilities
- Lead end-to-end product launches focused on pipeline creation, win rates, product adoption, and revenue growth
- Own launch KPIs and hold cross-functional stakeholders accountable for outcomes
- Develop messaging briefs, positioning, enablement toolkits, and campaign strategies
- Partner with Revenue Enablement to create scalable sales and success training and tools
- Collaborate with Demand Gen, Product, Sales, and Customer Success to drive adoption and market awareness
- Perform post-launch analysis and optimization to maximize adoption and impact
- Conduct market research and competitive intelligence to inform GTM and product strategy
- Maintain internal competitive intelligence documentation and share insights with GTM teams
Education
- Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience
- Advanced degree (MBA or similar) preferred but not required
Benefits
- Competitive salary and equity (stock options)
- Comprehensive benefits package
- Generous paid time off and parental leave
- Home office stipend
- Fully remote work with periodic in-person gatherings
- Professional growth and inclusive culture
Average salary estimate
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