Creative Strategist - Google and YouTube Ads

👋 What’s The Company Like?

LDX Digital is a cutting-edge digital marketing agency specializing in performance-driven advertising. We partner with eCommerce brands to create engaging and impactful ad campaigns that deliver exceptional results.

Our team is fully remote and globally diverse, united by a shared passion for creativity and innovation.

If you’re passionate about creative strategy, and building lasting relationships, LDX offers a collaborative and fast-paced environment where your impact is felt every day.

💻 What We Want You To Do

As a Creative Strategist at LDX Digital, you will play a pivotal role at the intersection of data, creativity, and digital storytelling.

Your mission is to drive performance marketing outcomes through innovative, insights-driven advertising strategies across Google platforms, including YouTube, Search, Display, and beyond. You’ll collaborate with product marketing managers, analysts, designers, and clients to craft compelling creative campaigns that resonate globally.

Our focus is on Performance, ensuring our clients are hitting their KPIs consistently with the best in house creative and design strategy. 

🎯 Responsibilities

Market Research & Trend Analysis

• Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioural shifts.
• Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities.
• Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity.

Competitive & Landscape Analysis

• Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Centre, foreplay, motion, Meta Ads Manager and third-party benchmarks.
• Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities.

Creative Performance Analysis

• Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms.
• Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots.
• Champion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data.

Writing & Developing Creative Briefs

• Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights.
• Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails.
• Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs.
  

Creative Project Management

• Oversee multiple concurrent creative projects, from ideation through execution and performance review.
• Collaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery.
• Utilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communication.

🤝 You’re Perfect If You Have

• 3+ years of experience in digital marketing, creative strategy, or performance advertising.
• Strong grasp of marketing analytics and ability to translate data into actionable creative decisions.
• Strong understanding of Media-buying and Sales data is required.
• Excellent communication and brief-writing skills.
• Experience with creative tools such as Figma, Canva, or Adobe Creative Suite is a plus.
• Experience working with global brands or in a fast-paced tech environment.
• Knowledge of Google Ads, YouTube Ads, and programmatic advertising best practices.
• Knowledge of META Ads and Tik Tok Ads
• Comfort with storytelling across diverse cultures and markets.

🌟What’s in it for you:

• Fully Remote Work: Enjoy the flexibility to work from anywhere.
• Impactful Voice: Be a key player in shaping media strategies and driving client success.
• Growth Opportunities: Advance your career quickly in a dynamic and fast-paced environment.
• Continuous Learning: Access to the latest courses, certifications, and learning opportunities. We support your professional growth.
• Competitive Compensation: Earn competitive pay with performance-based bonuses.
• Vibrant Culture: Join a team of ambitious professionals in a supportive, collaborative environment.
• Client Impact: Work with high-profile clients, delivering significant business impact through innovative media strategies.

📝 Our Interview Process

1. Click Apply and submit your CV

2. Fill in a short survey 

3. 1-on-1 video interview with HR

4. You will be asked to complete a short test task.

5. 1-on-1 video interview with Hiring Manager