Brand Marketer - Contractor

Obvious has built the world's most capable, collaborative AI agent—one that partners with knowledge workers to produce their best work. We're about to change how billions of people work and create. And we need someone who can make sure the world notices.

What you'll do

You'll build Obvious into a brand that people talk about, remember, and want to be part of. This means orchestrating creative stunts, running bold campaigns, securing press coverage, and making sure every touchpoint—from paid ads to out-of-home to brand design—feels unmistakably Obvious. You'll work across PR, creative campaigns, paid media, OOH, and brand identity.

Run paid campaigns that perform
Manage paid media across channels—social, display, video, search, and emerging platforms. You should understand how to balance brand-building with performance, allocate budget strategically, and optimize campaigns based on what's working.

Dream up and execute creative stunts
Conceptualize and execute brand moments that break through the noise. These could be guerrilla campaigns, cultural activations, or creative executions that get people talking. You should be comfortable with bold ideas and have the operational chops to bring them to life.

Own our out-of-home presence
Design and execute OOH campaigns that stop people in their tracks—whether that's billboards, transit ads, or installations in high-traffic areas. You'll work with designers and agencies to create executions that feel fresh, smart, and true to the brand.

Drive earned media and PR
Build relationships with journalists, secure press coverage, and position Obvious in the stories that matter. You should know how to craft a pitch, identify the right outlets, and turn product news into compelling narratives that get picked up.

Lead brand design and motion
Partner with our Brand Designers to evolve our visual identity across all touchpoints. This includes overseeing brand guidelines, campaign creative, motion design, and ensuring consistency without sacrificing creativity.

What we're looking for

You're a creative operator
You have big ideas and the ability to execute them. You can concept a campaign in the morning and figure out vendor contracts in the afternoon. You can think at the brand strategy level—positioning, messaging, long-term vision—but you're also willing to roll up your sleeves and get into the details of campaign execution, vendor management, and media buying.

You have impeccable taste
You know great creative when you see it, and you're not afraid to push for it. You understand what makes work feel fresh versus derivative, and you have strong instincts about what will resonate culturally.

You're a storyteller who understands media
You know how to craft narratives that journalists want to cover and audiences want to share. You have relationships with press (or know how to build them), and you understand the difference between a pitch and a press release.

You're comfortable with risk
The best brand work often lives at the edge of what feels safe. You're willing to take calculated risks, defend bold ideas, and push the team toward work that stands out rather than blends in.

You have the portfolio to prove it
You've built or contributed to brand campaigns that got attention and moved metrics. You can walk us through work you're proud of, the role you played, and the impact it had.

What it's really like

This isn't a role where you'll be managing agencies and approving decks. You'll be in the weeds, building campaigns from scratch, negotiating with vendors, writing briefs, reviewing creative, and making sure every execution meets a high bar.

You'll work alongside a team that's built products at Netflix, Uber, Google, and Meta. You'll have creative freedom, but also high expectations. The brand you build will be seen by millions, and the work you do now will set the tone for years to come.

This is a chance to be the first brand marketer at a company that's about to reshape how the world works. If that sounds like the opportunity you've been waiting for, we should talk.

The not-so-secret sauce

High agency, low ego
You'll have the freedom to make calls and the responsibility to own outcomes. Feedback flows in all directions here.

AI adoption isn't optional
You'll use Obvious and other AI tools daily. Our goals demand exceptional effort and high leverage. AI is how we get there.

Work in public
We avoid private threads. Progress happens in shared spaces where the team can see, contribute, and learn.

Take on hard things
This isn't the place to coast. You'll tackle challenges at the edge of what's possible, often outside your comfort zone.

What you'll get at Obvious

• Competitive compensation—optimized for you and your future.

• Meaningful equity—you’ll own a real piece of something that could be huge.

• Founding team influence—your voice will shape direction.

• Creative freedom—evolve and steer both current and future product identity.

• Platform to shine—use Obvious’s reach to amplify your personal brand and design voice.

• Room to grow—as we scale, opportunities are limitless.

• In-person hackathons—we’re semi‑distributed and regularly meet in person to lock in and build together.

• Excellent benefits—fully covered health, vision, and dental, 401k match, parental leave, home office stipend, and more.

• Work comfortably—choose between a $10,000 home office makeover stipend or paid co-working spaces.

(Available for US-based full-time employees only)