Product Marketing Manager, Core

This is a hybrid role based in our San Francisco (preferred) or offices and will require you to be in office Tuesdays and Thursdays.

About the Role:

As a Product Marketing Manager at Grindr, you will play a pivotal role in shaping and amplifying the core user experience that powers our community — from browsing and chatting to making meaningful connections. You will lead go-to-market strategies, influence product direction, and ensure that the voice of our users is embedded in everything we build.

This highly cross-functional role partners closely with Product, Engineering, Design, Research, Data, and Marketing. Your mission: craft strategies that drive awareness, adoption, and engagement across Grindr’s most essential product experiences, helping millions of people connect in more authentic and valuable ways.

What's the job?

• Synthesize Insights: Turn customer, market, and competitive insights into actionable recommendations that shape Grindr’s core product experience.

• Strategic Influence: Partner with Product and Design to guide roadmap priorities and feature development, ensuring that enhancements to the core experience meet user needs and business goals.

• GTM Strategy & Execution: Develop and implement go-to-market strategies for product launches, including winning naming, messaging, positioning, and campaign narratives. Set goals and metrics for success, and coordinate with cross-functional teams to ensure flawless execution.

• Lifecycle Impact: Drive strategies across the full user journey — from awareness and onboarding to engagement, reactivation, and retention.

• Problem-Solving: Tackle complex challenges with a strategic mindset, creating thoughtful recommendations and action plans.

• Measure Success: Define KPIs, track adoption and engagement metrics, evaluate campaign performance, and continuously iterate to maximize product and marketing impact.

What we'll love about you

• Experience: 8+ years of experience delivering successful go-to-market, engagement, and growth strategies, with 5+ years specifically in product marketing, ideally within the tech or dating app industry.

• Action-Oriented: Proactive, collaborative, and a master of simplification. You continually push towards clarity and driving delivery of strong results.

• Self-Starter: Hard-working, detail-oriented, and organized. You thrive in challenging environments and are undeterred by complexity.

• Master Communicator: Excellent written and verbal communication skills, comfortable presenting and sharing work with executive leadership. Strong interpersonal skills to influence and motivate people at all levels across various functions.

• Product Marketing Mindset: Ability to distill the essence of complex products and convey the value they create. You can develop a strong messaging hierarchy, effective strategies, and impactful go-to-market plans.

• Lifecycle Expertise: Deep understanding of the customer lifecycle — from acquisition and onboarding through engagement, retention, and reactivation — with the ability to design marketing strategies that maximize user value at every stage.

• Analytical Skills: Outstanding ability to use data to craft insightful stories, inform strategies, and guide decision-making.

We'll really swoon if you

• Excel at cross-functional partnership, bringing clear insights and persuasive storytelling to Product, Engineering, and Design conversations to shape the roadmap and elevate the core experience.

• Leverage modern tools with ease, using platforms like Braze for lifecycle messaging and Figma for creative collaboration to execute campaigns that resonate.

• Bring relevant industry perspective, with prior experience in the dating, social, or consumer app space — understanding what drives user connection and engagement.

• Have a data-informed mindset, comfortable turning metrics and experimentation into actionable strategies that improve the user journey.

• Thrive in fast-paced environments, embracing ambiguity, simplifying complexity, and driving clarity across teams.

• Champion the user voice, translating customer needs into product and marketing strategies that balance empathy with business impact.

What you'll love about us

• Mission and Impact: Grindr is building the global gayborhood in your pocket. Your role will impact the lives of millions of LGBTQ+ people around the world. Through our success, we are making a world where the lives of our community are free, equal, and just.

• Family Insurance: Insurance premium coverage for health, dental, and vision for you and partial coverage for your dependents.

• Retirement Savings: Generous 401K plan with 6% match and immediate vest in the U.S.

• Compensation: Industry-competitive compensation and eligibility for company bonus and equity programs.

• Queer-Inclusive Benefits: Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.

• Additional Benefits: Flexible vacation policy, monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch provided onsite, and yearly travel & leisure stipend.

About Grindr:

Grindr is building the global gayborhood in your pocket. With more than 14.5 million monthly active users, Grindr has become a fundamental part of the LGBTQ+ community and is charting a path to make the world more free, equal, and just. In 2015 we introduced Grindr for Equality, our in-house non-profit which has advanced safety, health, and human rights for millions of Grindr users and the global LGBTQ+ community in partnership with more than 100 community organizations in every region of the world.

Our next evolution is underway as a public company that continues to grow and build meaningful experiences for our users. From social issues to product innovations, we’re setting audacious goals for our community and the business, and leveraging the latest tech stacks and a culture of engineering excellence to make it happen. At the heart of our work in this new chapter is a shared set of operating principles centered around cultivating curiosity, thinking big, exploring the depths of AI, setting and expediting our ambitious goals, and growing through iteration; all while keeping our users #1.

Grindr is headquartered in West Hollywood, California, with offices in the Bay Area, Chicago, and New York. With a track record of strong financial performance and plans for continued headcount growth, we aim to build a workforce of talented, passionate, and open-minded individuals from different backgrounds, with different abilities, identities, and mindsets. Come be a part of this exciting journey to disrupt the consumer technology space, innovate products, and advance LGBTQ+ culture!

Grindr is an equal-opportunity employer.

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