ABM and Integrated Campaigns Manager
Skills
- Hands-on ABM platform experience (e.g., 6sense, Demandbase, RollWorks, Terminus)
- Marketing automation proficiency (HubSpot, Marketo, Pardot)
- Strong analytics, attribution, and reporting skills
- Cross-channel campaign strategy and execution
- Content development and messaging for enterprise buyers
- Project management and agency oversight
- Sales alignment and enablement experience
- Experience in regulated industries or enterprise security/mobility
Responsibilities
- Design and execute 1:1, 1:few, and 1:many ABM programs for regulated and mobile enterprise accounts.
- Partner with sales, SDRs, and product marketing to define target account lists, ICPs, and segmentation.
- Develop personalized messaging, creative, and content experiences for buying groups and personas.
- Coordinate digital and offline ABM tactics including targeted ads, social amplification, direct mail, and executive outreach.
- Manage ABM agency of record and external vendors to deliver campaign assets and results.
- Lead cross-channel integrated campaigns from concept to launch, including content, media, events, and sales enablement.
- Manage campaign calendars, workflows, budgets, and KPIs to meet pipeline and engagement goals.
- Establish goals and measure success via pipeline contribution, engagement, conversion, and ROI in partnership with RevOps.
- Continuously test and optimize creative, offers, targeting, and channel mix.
- Provide sales with account insights, plays, and custom enablement materials.
Education
- Bachelor's degree in Marketing, Business, Communications, or related field preferred
- Advanced degree or marketing certifications a plus
- Ongoing professional development in ABM or demand-gen tools recommended
Benefits
- Medical, dental, and vision insurance
- Parental leave
- Life and disability insurance
- 401(k) with employer match (vesting begins day one)
- Performance bonus tied to company performance
- Training, tools, and professional development investment
- Inclusive workplace and reasonable accommodation support
- Remote work flexibility
Average salary estimate
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