Field Marketing Specialist - job 1 of 2

Who are Heidi?

Heidi is on a mission to halve the time it takes to deliver world-class care.

We believe that by 2050, every clinician will practice with AI systems that free them from administrative burdens and increase the quality and accessibility of care to patients across the world.

Built for clinicians, by clinicians, at the core of Heidi is its people. We are an eclectic bunch of inventors, builders, scientists, nurses, doctors, mathematicians, designers, creatives, and high-agency executors.

We achieve in 6 months what it takes our competitors 4 years to do. In just 12 months, 20 million patient consults were supported by Heidi, and we’re now powering more than 1 million consults every week.

With our most recent $16.6MM round of funding from leading VC firms, we’re geared up to supercharge our ambitious global growth, starting with the US, Canada, UK and Europe - and we need great people like you to get there. Ready for the challenge?

The Role

Working closely with our VP of GTM, you’ll be a Field Marketing extraordinaire who delivers epic experiences for our clinicians through events, campaigns, sponsorships, partnerships and content.

Responsibilities:

• Organise Heidi virtual and face-to-face events so users and buyers can interact with Heidi directly, from dinners to demos to thought leadership talks

• Own and deliver the conference sponsorship program end-to-end, from booking to organising to attendance to lead capture and follow up

• Devise and run campaigns to raise awareness of Heidi including geographic and specialty focussed thematics

• Work with our local integration partners to grow their Heidi customer base, from launch to webinars to campaign content

• Create targeted marketing content to support sales team in their day-to-day, including brochures, decks, flyers

• Own local pages for website including regional specific content such as compliance and thought leadership

• Drive and deliver a strong customer story pipeline, both written and video

• Support sales teams in targeted enterprise account outreach

• Improve lead capture processes and stringent lead aging processes across the team

Required Skills:

• Generalist marketing experience supporting a dedicated region

• Experience organising and participating in events and conferences

• Exposure to marketing and sales tech including email platforms, CRM, design

• Imaginative on campaign tactics and execution to help Heidi cut through

• Strong content creation skills, good instinct for design and great writing prowess

• Highly detail orientated with excellent follow through

• Loves working in the office with a passionate, competitive sales team

Attitude is more important than experience so if you are a hungry, competitive and highly motivated operator with a knack for problem-solving and building relationships, we want to hear from you.

What do we believe in?

• We create unconventional solutions to difficult problems and we build them fast. We want you to set impossible goals and make them happen, think landing a rocket but the medical version.

• You'll be surrounded by a world-class team of engineers, medicos and designers to do your best work, inspired by our shared beliefs:

  • We will stop at nothing to improve patient care across the world.

  • We design user experiences for joy and ship them fast.

  • We make decisions in a flat hierarchy that prioritizes the truth over rank.

  • We provide the resources for people to succeed and give them the freedom to do it.

Why you will flourish with us?

• Additional paid day off for your birthday and wellness days

• A generous personal development budget of $500 per annum

• Learn from some of the best engineers and creatives, joining a diverse team

• Become an owner, with shares (equity) in the company, if Heidi wins, we all win

• The rare chance to create a global impact as you immerse yourself in one of the leading healthtech startups

• If you have an impact quickly, the opportunity to fast track your startup career!