Growth Marketing Manager

Our client is looking for a Growth Marketing Manager who will be responsible for developing and executing a comprehensive strategy to increase brand awareness, drive lead generation, and improve conversions. This hands-on role will focus on B2B brand acquisition, specifically targeting high-performing brands on Amazon. The manager will be instrumental in executing marketing strategies across multiple channels, optimizing outreach systems, and creating impactful copy. The role reports directly to the leadership team and will play a key role in shaping the company’s growth strategy.

Location: Fully-Remote (Work from Home), 9 AM - 6 PM EST

Key Responsibilities

• Developing Overall Strategy

  • Design and implement a full-funnel marketing strategy to increase brand visibility, generate high-quality leads, and improve conversions.

  • Own all aspects of the funnel, including copywriting, ads, landing pages, and content creation.

  • Explore organic and paid social media strategies, including testing Google and LinkedIn ads for lead generation effectiveness.

  • Create and optimize landing pages to improve lead capture rates.

  • Revamp cold outreach systems like email to achieve higher engagement and conversion rates.

  • Write persuasive copy for emails, ads, and landing pages to enhance conversions.

• Lead Generation & Brand Acquisition

  • Identify and target Amazon brands with $100k+ monthly revenue that lack attention to their Amazon presence.

  • Utilize tools like Smart Scout to filter and qualify potential leads based on revenue ranges, stock rates, and seller criteria.

  • Build and optimize lead generation systems to ensure consistent lead flow.

• Market Differentiation & Brand Authority

  • Build the company’s authority in the marketplace by showcasing the unique value of Amazon channel management.

  • Differentiate the company’s services from competitors by highlighting comprehensive logistics and advertising offerings.

  • Implement strategies to increase the visibility and reputation of the company's Amazon brand partnerships.

• Strategy Development & Execution

  • Design and refine marketing strategies for B2B brand acquisition, focusing on Amazon and wholesale distribution.

  • Analyze market trends and adjust strategies to overcome competition and market saturation challenges.

  • Provide hands-on execution, ensuring strategies are effectively implemented across cold calling and email outreach.

• Measurable Impact & Results

  • Demonstrate past experience in hitting growth KPIs, including lead generation, conversions, and brand acquisition targets.

  • Own the full funnel and ensure all aspects of the marketing process are aligned for maximum impact.

Qualifications

• Education & Experience

  • Bachelor’s degree in Marketing, Business, or a related field (preferred).

  • 3-5 years of experience in growth marketing, particularly in B2B environments.

  • Experience in e-commerce or Amazon brand management is a plus.

• Skills & Knowledge

  • Expertise in outreach strategies, including email campaigns and lead generation.

  • Strong analytical skills with the ability to evaluate marketing data and pivot strategies when necessary.

  • Familiarity with tools like Smart Scout, CRM platforms, and marketing automation tools.

  • Solid understanding of the Amazon marketplace, retail distribution, and e-commerce trends.

• Soft Skills

  • Strong communication skills, with the ability to effectively engage prospects and stakeholders.

  • Proactive, results-driven, and adaptable in a fast-paced environment.

  • Strategic thinker with the ability to execute on complex plans with minimal oversight.

What Success Looks Like for the Role

• Successfully develop and implement lead generation strategies targeting $100k+ monthly Amazon brands.

• Achieve initial brand acquisition targets and begin developing partnerships with key brands.

• Build foundational processes for cold outreach and lead qualification.

• Develop and test organic/paid strategies (including Google/LinkedIn ads) for lead generation.

• Consistently meet or exceed lead generation targets, ensuring a steady pipeline of qualified Amazon brands.

• Strengthen the company's reputation as a leader in Amazon channel management.

• Drive significant revenue growth by securing high-value brand partnerships.

• Successfully increase conversions through optimized cold outreach, landing pages, and copywriting strategies.

The Opportunity

This role presents a unique opportunity to lead growth marketing efforts in an exciting, rapidly expanding company. You will have a direct impact on the business’s success by building key partnerships and expanding the brand's reach in the Amazon marketplace. The role offers room for professional growth, autonomy in executing marketing strategies, and the chance to be part of a forward-thinking team. If you're passionate about e-commerce and looking to make a significant impact in a growing company, this is the role for you.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets