Senior Manager, Marketing Planning And Strategy, Social Media Content & Community - Sam's Club
Position Summary...
At Sam’s Club—the 8th largest retailer in the U.S.—we’re redefining what it means to be a member-driven brand, and social media is at the heart of that transformation. As the Senior Manager, Social Media Content & Community, you’ll help lead how millions of members experience our brand online, with a focus on our exclusive Member’s Mark line.This is a high-impact role where you’ll shape our most visible marketing channel, translating brand territories into compelling, social-first narratives that drive both engagement and business results. Your work will directly support Sam’s Club’s ambitious growth goals by turning awareness into action and building a community that’s as passionate as we are. It’s more than a social media role—it’s a launchpad for future marketing leadership.
What you'll do...
- Lead content strategy for Member’s Mark across social platforms, turning brand territories into breakthrough creative that drives engagement and conversion.
- Inspire and manage a high-performing community management team, setting the standard for authentic, responsive, and differentiated member engagement.
- Translate business goals into clear, actionable creative direction for internal teams and agency partners—ensuring every campaign delivers measurable impact.
- Oversee campaign development from brief through execution, guiding agencies to deliver bold, brand-elevating work.
- Champion innovation, using our challenger brand mindset to punch above our weight and grow our share of voice in the social landscape.
- Integrate paid and organic strategies, creating a cohesive content ecosystem that maximizes reach, efficiency, and effectiveness.
- Mentor and grow talent, developing the next generation of social media leaders within the organization.
- Evolve our strategy in partnership with the Director of Social as platforms and member behaviors shift—ensuring we stay ahead of the curve.
- Support measurement frameworks that demonstrate how social drives consideration, purchase intent, and long-term brand value.
What You'll Do:
- 7+ years of experience in social media strategy, content development, or digital marketing, with at least 2 years in a leadership role
- Proven success developing content strategies that drive both brand metrics and business results
- Experience leading community management teams and establishing best practices for engagement
- Strong portfolio of social-first campaigns that demonstrate creative thinking and platform expertise
- Deep understanding of how paid and organic social work together to create holistic customer journeys
- Experience translating brand strategies into platform-specific content approaches
- Track record of successful agency management and the ability to provide clear creative direction
- Excellent analytical skills with experience connecting social metrics to broader business outcomes
- History of mentoring and developing team members into high performers
- Health benefits include medical, vision and dental coverage
- Financial benefits include 401(k), stock purchase and company-paid life insurance
- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00-$180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business AdministrationPrimary Location...
2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America
Average salary estimate
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