Product Marketing Sr. Associate

Overview

Cadent ignites seamless connections between brands, publishers, and consumers through our predictive AI platform. Built on 15+ years of proprietary data and leveraging over 22,000 custom predictive models, our unified platform combines best-in-class predictive targeting, audience creation, and seamless orchestration across all media and buying models—delivering continuous optimization and real-time performance in today's fragmented media landscape. Rooted in curiosity, fueled by passion, and driven by a people-first mindset, we connect strategy to execution to ignite growth and impact.

As a Product Marketing Sr. Associate, you will be an integral part of our Product Marketing team, with a core focus on Solutions. In this role, you will play a crucial part in empowering our sellers and customers with best-in-class solutions and messaging. You will simplify complexity, purposefully differentiate our offerings, and highlight true value by translating product capabilities into market-ready, solution-first narratives. You will act as a solution storyteller, customer translator and credibility builder, showcasing the real-world impact and proven success of Cadent's solutions.

Responsibilities

• Develop Client Success Stories: Identify and develop compelling case studies that support our solutions, verticals, and various client outcomes.
• Create Vertical-Specific Strategies & Insights: Analyze top-selling and trending products within verticals to develop comprehensive insights and sales playbooks that help solve for industry-specific challenges
• Create Strategic Playbooks: Build comprehensive playbooks tailored for different industry verticals, guiding effective solution implementation.
• Support New Product Launches: Collaborate closely with Inventory, Data, Creative, Product, and other cross-functional teams to support new product rollouts and ensure seamless market integration.
• Drive Competitive Intelligence: Conduct competitive intelligence gathering and analysis to maintain Cadent's strategic advantage in the market.
• Track Product Performance: Utilize Salesforce tracking to quantify product success and sell-through, including the creation of informative dashboards.
• Produce Tentpole Event Materials: Develop marketing materials for key tentpole events and initiatives throughout the year.
• Assist in Solutions Material Creation: Support the creation of a wide range of solutions-focused marketing and sales materials through thorough research, data gathering, and content development.
• Gather Sales Feedback: Partner with the sales team to collect feedback on solution effectiveness, messaging, and market needs, driving continuous improvement.
• Articulate Value Propositions: Present confidently to internal and external stakeholders, articulating product value propositions and market differentiators.
• Define Target Audiences: Understand and define our target markets and customer segments to ensure messaging and solutions are highly relevant and impactful.

Qualifications

• 2-4 years of experience in advertising, programmatic media, or related fields on the publisher, agency, or brand side.
• Experience in digital, video or CTV advertising is highly desirable.
• Openness to individuals new to product marketing, provided they possess relevant transferable experience.
• Proficiency in PowerPoint and Excel is required, with familiarity in tools like ChatGPT or Agentspace being a plus.
• Strong communication and collaboration skills.
• A self-starter mentality, highly organized, and adaptable in a fast-paced environment.
• Deadline- and detail-oriented, with a proven ability to manage multiple priorities.
• Informed on current digital advertising and media trends.

So, if the leading edge of media technology is the place you want to be, please contact us today and let’s start the conversation!

The posted compensation range reflects a base salary that may vary based on a candidate’s experience and location; those with more relevant experience or residing in higher-cost markets may be eligible for compensation at the upper end of the range.

Cadent is an Equal Opportunity Employer and is committed to supporting all it’s employees when it comes to Inclusion & Diversity. Cadent’s policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition (including pregnancy, childbirth, or related medical condition), sexual and reproductive health decisions, genetic information, marital status (including domestic partnerships and civil unions), pregnancy, culture ancestry, familial or caregiver status, military status, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law. and will not discriminate against the basis of disability. This commitment is honored when it comes to decisions on hiring, recruiting, training, promotions, compensations, benefits, transfers and terminations.

Cadent is seeking to actively engage with our employees from a wide variety of cultures and to connect with our clients differently. Our workforce has generational diversity that supports greater innovation when we maximize representation of all diversity. Our active employee resource groups promote engagement across all groups of individuals that are represented within the company and externally.

Pay Range