Director of Special Events

Overview

Location: Hybrid, Miami, FL. This person should be located near one of our locations in South Florida for in-person collaboration as needed. 

WHO WE ARE

Creative. Intelligent. Driven. Those are just a few of the qualities embodied by our all-star corporate team.

We're a diverse group of associates representing various ages, interests, backgrounds, and levels of experience. But the one thing we all have in common is an unwavering commitment to excellence—performing our best to bring world-class entertainment to our guests.

WHAT WE LOOK FOR

Total rock stars. We’re on the hunt for initiators, problem-solvers, and creative “can-do” professionals who are ready to work hard, be bowled, and have fun.

We want honest, ambitious, thoughtful leaders who know that sometimes the best ideas come from the most unlikely sources. Think that’s you?

WHAT TO EXPECT

We’re a billion-dollar company with the soul of a start-up, which means we’re a tight-knit team that moves quickly. Each day brings something new and unexpected—and this is where we thrive. We dream big and so should you. If you’re ready to collaborate, innovate, own your projects, and think outside the lanes, then it’s time for us to talk. 

Check Us Out!

Summary: The Director of Special Events is responsible for leading and overseeing all company events, including grand openings, brand collaborations, influencer activations, and high-profile experiential events. This role develops and executes strategic event initiatives to drive brand awareness, attendance, and business growth. 

Essential Duties and Responsibilities: 

Key responsibilities include, but are not limited to: 

Event Strategy & Execution 

• Develop and execute a comprehensive and scalable special events strategy and run of show templates to enhance brand presence. 

• Lead the planning and execution of grand openings, brand collaborations, influencer activations, ranging from general admission family friendly events to exclusive VIP experiences. 

• Ensure all events align with brand positioning, business objectives, and customer engagement goals. 

• Travel to and attendance of events on an as-needed basis.  

Event Logistics & Partner Collaboration 

• Oversee event logistics, production, and execution to deliver seamless experiences. 

• Identify and cultivate relationships with brand partners for high-value collaborations. 

• Work with marketing, PR, and social media teams to amplify event visibility and earned media coverage. 

Innovation & Performance Measurement 

• Oversee the development of influencer-driven events aligned with brand vision. 

• Track and analyze event performance metrics to evaluate effectiveness, ROI, and areas for improvement. 

• Continuously innovate event concepts, formats, and guest experiences. 

Qualifications 

• Strong background in vendor negotiation, production logistics, and event budgeting. 

• Ability to work cross-functionally with multiple stakeholders across the company including sales, food and beverage, and onsite operators, as well as external vendors.  

• Excellent organizational and project management skills.
• Able to travel up to 60%. 

Education and Experience 

Required: 

• Bachelor’s degree in Marketing, Event Management, Business, or a related field. 

• 7+ years of experience in national event marketing, experiential marketing, or special events within entertainment, hospitality, or lifestyle industries. 

• Proven expertise in planning and executing large-scale events at scale. 

Preferred: 

• Experience working with influencers, media, and VIP guests to drive event visibility. 

• Knowledge of digital marketing integration for event promotion. 

Work Environment/Physical Demands: 

General office environment where you will walk, bend, and stand for periods of time. 

Who We Are

Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world’s premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit ir.luckystrikeent.com.

The approximate pay range for this position is $133,000-152,000 annually. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position. 

Our company culture reflects our commitment to world-class entertainment. We’re more than just coworkers; we’re a tight-knit community of colleagues and friends. Join a team that works hard, plays hard, and enjoys some seriously fun perks.