Brand Discovery Team Leader

Brand Discovery Team Leader

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

As the Brand Discovery Team Leader, you will lead a team of specialists to develop and execute innovative, data-driven organic search strategies that elevate the visibility and performance of Kimberly-Clark brands across digital and e-commerce platforms. This role is pivotal in shaping how our brands show up in an evolving search landscape, including AI-generated search, voice assistants, and social platforms, by driving content excellence, technical SEO, and cross-functional collaboration. You will play a key role in aligning organic and paid search efforts, enhancing product discoverability, and improving conversion outcomes across platforms like Google, Amazon, Walmart, and Target. Through strategic leadership, agency management, and talent development, you will help build a future-ready search capability that keeps pace with consumer behavior and digital innovation.

In this role, you will:

• Lead a team of Brand Discovery Leads and eCommerce Copywriters to develop & execute holistic organic search strategies for Kimberly-Clark brands to improve their organic search ranking on key platforms like Google, Amazon, Walmart, Target, Kroger, etc.

• Lead the team of Brand Discovery Leads to enhance product listings and brand presence on e-commerce platforms such as Amazon, Walmart, and Target to improve retail media ROIs through better conversions.

• Demonstrate breakthrough thinking to ensure Kimberly-Clark brands show up competitively in rapidly evolving search areas like AI generated search overviews, virtual assistant responses & social search.

• Coach the Brand Discovery Leads to assess and make proactive content topic and content recommendations based upon white space analysis (e.g. search volume and competitive density) aligned with platform-specific SEO best practices and brand objectives.

• Build & deploy standard work practices to generate insights based on comprehensive keyword research & monitoring of competition search strategies to identify content or CX opportunities for Kimberly-Clark brands.

• Lead effectively with cross-functional teams (Brand, Sales, Omni-marketing, IT, Content Syndication, Commercial Analytics, Agencies & Vendors) to drive synergies between organic & paid search, leading to better brand discovery and conversions.

• Work with IT to establish, monitor and optimize technical search benchmarks, performance measures and associated optimization strategies.

• Lead the agency (SEO as well as content) relationships for brand.com SEO including SOW development & alignment, commercial negotiations & ongoing performance management.

• Manage the team of Brand Discovery Leads including recruitment, talent development, coaching & succession planning.

• Help build organizational talent through creation & delivery of learning materials that cover different search algorithms, content best practices & performance monitoring.  

• Demonstrate expert proficiency with SEO tools (e.g.  SEMrush, MOZ, etc.) and web analytics tools (e.g. Google Analytics, Adobe Analytics, etc.)

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelor’s Degree in Marketing, Digital Media, or a related field required; advanced degree preferred.

• 7+ years of experience in digital marketing, SEO, or eCommerce, with at least 2+ years in a leadership or team management role.

• Proven success in developing and executing organic search strategies across both brand-owned and
  third-party platforms (e.g., Amazon, Walmart, Target).

• Demonstrated expert proficiency with SEO tools (e.g., SEMrush, Moz, BrightEdge, Ahrefs) and web analytics platforms (e.g., Google Analytics, Adobe Analytics).

• Strong understanding of AI-driven search, social search, and emerging digital discovery platforms.

• Experience leading cross-functional initiatives and collaborating with marketing, IT, analytics, and external agencies to drive integrated search strategies.

• Skilled in content strategy, keyword research, competitive analysis, and performance benchmarking.

• Experience managing agency relationships, including scope development, performance tracking, and
  commercial negotiations.

• Strong coaching and talent development skills, with a track record of building high-performing teams.

• Excellent communication, project management, and stakeholder engagement skills, with the ability to
  influence across levels and functions.

• Passion for innovation and continuous improvement in digital marketing and consumer experience

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
 

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. 

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. 

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. 

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role.  The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

#LI-Hybrid

Salary Range: 173,400 – 214,200 USD

At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary Location

USA-IL-Chicago

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time