Email Marketing Specialist

The Email Marketing Specialist will be responsible for designing, coding and testing emails that nurture customer relationships throughout their journey with our brand Balsam Hill US. This includes building campaigns and multi-touch flows with proper logic, flawless rendering, and advanced personalization based on user behavior and lifecycle stage.

This position reports to the CRM Marketing Manager and is based in our Redwood City office location. This role is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office. 

What you’ll do:  

• Design and build responsive email campaigns using drag-and-drop email builders and visual template editors optimized for Optimove 
• Develop, modify and organize email templates and existing campaigns, including editable modules so templates can be reused 
• Test compatibility and proper rendering across different email clients and devices, and perform A/B testing to optimize campaign performance 
• Develop rule-based email templates that integrate personalized dynamic content elements, automate workflows and configure link tracking 
• Implement customer segmentation strategies and manage email streams and sequences that engage customers at different stages of their journey 
• Work with marketing teams, designers, and other stakeholders in multiple time zones to execute email strategies that will drive engagement for the right audience and align with channel best practices 
• Apply best practices in email development, email compliance regulations especially CAN-SPAM, GDPR, and accessibility 
• Ability to diagnose and resolve email deliverability issues including spam filtering, reputation management, and authentication protocols 
• May be tasked in construction/executing email campaigns. This can include implementing conditional logic or leveraging 3rd party content for personalization, using Optimove and other similar programs 

What you bring to the table:  

• Bachelor’s degree in related field; and/or 3+ years of relevant experience, preferably with an eCommerce brand  
• 3+ years of experience with various email marketing and/or CDP platforms, like Optimove, Klaviyo, Salesforce Marketing Cloud.  
• Fluent in HTML and CSS 
• Demonstrate commitment to accuracy and thoroughness 
• Experience with A/B testing to optimize email performance and conversion  
• Understanding of email client compatibility, responsive design, and cross-platform rendering challenges 
•  Experience using, building, and maintaining both one-off marketing and lifecycle campaigns  

Nice to have:  

• Knowledge of email subscriber list best practices for both GDPR and CAN-SPAM laws
• Excellent verbal and written communication skills that bridge technical and non-technical audiences  
• Experience using Figma is a plus 
• Experience with project management tools such as ClickUp or JIRA is a plus 
• Experience integrating email platforms with CRM systems, e-commerce platforms, and marketing automation tools is a plus 

About Us: Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico.    

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace. 

• Check out our flagship brand, Balsam Hill: www.balsamhill.com  
• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023 
• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/ 
• Glassdoor: https://bit.ly/balsambrands-glassdoor 

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes:

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Company-paid life and AD&D insurance
• Company-paid short and long-term disability insurance
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
• Paid 5-week sabbatical leave after 10 years of employment
• Annual continuous learning benefit up to $1,000 per person, per fiscal year
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
• Generous team member merchandise discount
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance

The base pay range for this position is: $69,000 to $87,000. Please note that placement within the posted salary range is based on several factors, including geographic location, experience, skills, alignment with role requirements and other job-related factors. It is uncommon for offers to be made at the top of the range, as this typically reflects a candidate who exceeds all role requirements and brings significant, directly applicable experience. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner.

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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All your information will be kept confidential according to EEO guidelines.